Beyond the Vanity Metric: Measuring Real Impact

Uncategorized, Expertise, inEvidence Labs, Insights

If you walk into a board meeting and tell your CFO that your latest case study got 500 views, they might not even look up from their laptop. But if you tell them that the same case study influenced $500k in pipeline revenue, you suddenly have their attention. Proving...

Finding Space for Your Stronger Stories

Uncategorized, Ideas, inEvidence Labs, Insights

A too-restrictive approach to reference content can mean your strongest stories look only as good as your weakest. Flexibility and planning can address this. I worked on two stories recently. One featured a huge infrastructure project that will transform the lives of...

How Do You Live Your Life?

Uncategorized, inEvidence Labs, Insights

After some reflection, I realised that my three guiding words are creativity, curiosity, and compassion. (And as it turns out, I’ve recently added a fourth: purpose.) I live creatively through my work, my home, even the clothes I wear. Creativity shapes how I see the...

Slow & Steady not Built for Buzz

Uncategorized, Insights

In the last fortnight, I’ve worked on stories involving a Premier League football club, an F1 team, Turkey’s biggest cloud service provider, a global medtech, a Scandinavian steel manufacturer, a second division German football club, a hospital trust in the UK...

Pride Month Spotlight

Uncategorized, Insights

Pride month has rolled around once again, so I wanted to share a little about how I fit into this massively diverse community. Granted, it does feel less celebratory this year, as more than ever we are facing increasingly hostile attitudes, fuelled by figures in...

Cultivating advocacy in Asia-Pacific

Insights, Expertise, Uncategorized

Asia-Pacific and Japan (APJ) covers a huge area and an even broader diversity of cultures and client expectations. Nick Midgley speaks to inEvidence’s APJ team to find out more about achieving advocacy marketing success in this remarkable region.   How do...