Uncategorized, inEvidence Labs, Insights
At inEvidence, we believe that a company’s value isn’t just measured by its ROI or the stories we produce for our clients. True impact also comes from how we contribute to the wider community and the people who will define the next decade of business. We recognise...
Uncategorized, Expertise, inEvidence Labs, Insights
If you walk into a board meeting and tell your CFO that your latest case study got 500 views, they might not even look up from their laptop. But if you tell them that the same case study influenced $500k in pipeline revenue, you suddenly have their attention. Proving...
Uncategorized, Ideas, inEvidence Labs, Insights
A too-restrictive approach to reference content can mean your strongest stories look only as good as your weakest. Flexibility and planning can address this. I worked on two stories recently. One featured a huge infrastructure project that will transform the lives of...
Uncategorized, inEvidence Labs, Insights
After some reflection, I realised that my three guiding words are creativity, curiosity, and compassion. (And as it turns out, I’ve recently added a fourth: purpose.) I live creatively through my work, my home, even the clothes I wear. Creativity shapes how I see the...
