Mar 10, 26

I inEvidence

Beyond the Vanity Metric: Measuring Real Impact

Stop counting page views and start proving revenue influence. Here are the three essential metrics to prove advocacy ROI

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Mar 05, 26

I Peter Barton

Finding Space for Your Stronger Stories

Global organisations want global consistency but that leaves little room to go big on stronger stories

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Mar 03, 26

I inEvidence

Stop Wasting Great Case Studies

How to repurpose one story into dozens of marketing assets

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Building a Cinematic Universe for Advocates

Feb 24, 26

I Peter Barton

Building a Cinematic Universe for Advocates

Customer stories needn’t be isolated islands. They can be gateways to a wider world.

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Feb 23, 26

I Verity Shuttleworth

From Assumptions to Authenticity

What customer advocacy teams need to know about filming in India

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The value of experience in the K-shaped economy

Feb 19, 26

I Peter Barton

The value of experience in the K-shaped economy

As the squeezed middle tries to do more with less, there is a risk that the pursuit of efficiency will damage experience

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What does real customer advocacy look like?

Feb 17, 26

I Faye Lewis

What does real customer advocacy look like?

There’s no one-size-fits-all approach to advocacy

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Feb 10, 26

I Alex Fernandes

Finding the Love in Customer Advocacy

What Valentine’s Day reminds us about trust, constancy and the little things

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Customer Advocacy in 2026: Five Shifts That Matter

Jan 29, 26

I Robin Hamilton

Customer Advocacy in 2026: Five Shifts That Matter

AI efficiency meets buyers' longing to trust

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Jan 29, 26

I Peter Barton

Easy words hide a cultural disconnect

Finding connection beyond language

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How to Get Your Company Excited About Advocacy

Jan 27, 26

I inEvidence

How to Get Your Company Excited About Advocacy

You have a fabulous advocacy program with a lot of potential, so why is there so little internal interest?

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The #1 Mistake in B2B Case Study Content

Jan 13, 26

I inEvidence

The #1 Mistake in B2B Case Study Content

Too many amazing customer success stories fail to gain attention and stir excitement in potential clients. Here is how to fix it.

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When 1000 Words Is Worth More Than a Picture

Jan 07, 26

I Nick Midgley

When 1000 Words Is Worth More Than a Picture

Case studies are the bread and butter of customer advocacy. Here is why they matter.

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Jan 06, 26

I Peter Barton

Cultural Inspiration: Winter 25

Thought-provoking cultural pieces from 2025

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Dec 17, 25

I Peter Barton

Custard Creams and Code

The art of simplifying enterprise tech

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Dec 16, 25

I Verity Shuttleworth

Do You Really Need a Written and a Video Case Study?

What comes first, the case study or video, and do you need both? Here is our chicken and egg guide to customer stories.

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Impact Editor, and the Changing Role of the Content Creator

Oct 21, 25

I Peter Barton

Impact Editor, and the Changing Role of the Content Creator

It is not enough to simply create content, creators must be invested in how that content plays out.

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Oct 16, 25

I Verity Shuttleworth

Someone asked me a while ago: “How do you live your life?” It was such a simple question, but a powerful one. Most of us have a sense of the values that guide us, but saying them out loud, really owning them, is something quite different.

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Oct 13, 25

I Peter Barton

Slow & Steady not Built for Buzz

Advocacy marketers need a media mindset. Your customers are exciting, high-profile names, and the process of creating their advocacy story is the real marketing gold. Ditch the caution and start giving these stories the promotion they deserve.

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