Innovation

inEvidence Labs

Insights, ideas and strategies to expand your storytelling horizons.

Insights
AI-Enhanced Customer Storytelling
I Robin Hamilton
AI-Enhanced Customer Storytelling
The future of tech marketing is human-crafted quality with AI-powered efficiency. Here’s how inEvidence is leaning into AI
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When Art Meets Science
I Robin Hamilton
When Art Meets Science
Great customer advocacy combines art and science. This AMA Europe ’24 keynote explains why and explores the use of AI as a catalyst for new ways of working.
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Periodic Table of Customer Advocacy
I inEvidence
Periodic Table of Customer Advocacy
The science of storytelling means combining various human elements into the perfect formula for your program. This is our periodic table of storytelling elements.
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The year of the great reset
I Robin Hamilton
The year of the great reset
Analysis of the 2024 Advocate Marketing Global Survey, with key takeaways, market trends and a look at what the future holds.
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AMA USA: The Highlights
I inEvidence
AMA USA: The Highlights
If you’ve ever wondered whether going to customer advocacy conferences or meetups is worth it, here are the highlights from Advocate Marketing Academy USA 2022.
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Lessons in Storytelling
I inEvidence
Lessons in Storytelling
Emma Clarke speaks about storytelling as a voiceover, the London underground, and Jennifer Lawrence
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