Advocacy at Events
Empower Every Event
Discover how to maximize event opportunity with the strategic use of customer advocacy
Transforming average events into advocacy awesomeness
Whether in person or virtual, events have a unique capacity to bring people together, building relationships and creating unforgettable experiences.
Events are nothing without customers advocates and their stories.
For many customer advocacy programs, events are the culmination of a year of prep; the biggest showcase of amazing customers and their stories and an opportunity to create new ones.
It’s now or never. There’s no do-over.
We’ve got you. At inEvidence we’re event advocacy masters.
21 ways to optimize advocacy at your next customer event
You want your advocates to feel special from the moment they arrive and maximise opportunities for advocates to mingle.
1
Enable advocates to spot one another with unique event badges. A different colourway should be enough.
2
VVIPs may have the best seats in the house, but your advocates should run them close. A reserved seating area enables your advocates to share the event experience.
3
A private space away from the bustle of the event, with refreshments, superior Wi-Fi and exclusive access to your senior management or product roadmap team.
4
Don’t hide away. Make it easy for potential advocates to join the program. Find a spot with plenty of passing traffic, but not too close to the toilets!
5
If you have confidence in the power of your advocates’ stories, get them onto the mainstage. Your audience deserves to see your best advocates on the biggest platform.
6
Book dedicated space for your advocates to speak, and work in advance to promote the content and ensure an engaged audience.
7
Happy, successful customers are the most powerful marketing tool. Celebrate their success with your brand and see the positive impact on retention and lead generation.
8
Perhaps the quickest and boldest way of promoting great stories. Event attendees will be in no doubt how much you value your advocates.
9
Enable attendees to find their own way around your advocate stories. One starting point, hundreds of journey options.
10
Transport your audience into virtual environments or real-world simulations and allow them to step into a story narrative.
11
Transport your attendees into the heart of your story, whether it takes place in the inner city or distant wilderness.
12
This one may not work for all stories but could make the perfect difference for a story involving a coffee retailer, cosmetics brand or F1 team.
13
The future has arrived. Now your favourite advocates really can be in two places at once!
14
If you can find a quiet corner of the event and restrict access, you can build a studio. Record against green screen to add visual intertest in post-production.
15
Don’t wait for advocates to come to you, have story creators on the event floor, capturing off-the-cuff content, still photography & behind-the-scenes imagery.
16
Got a podcast? Secure a quiet corner and some quality audio recording equipment, and you’ll have ample opportunity to record advocate content.
17
Show your advocates how much you value them by booking interview slots with professional journalists. Assure them that no content is published without approval.
18
Enable your advocates and their stories to go global! Bring your event to the world online, in real time.
19
Get stories out into the world with onsite storytelling teams and a streamlined approvals process. Works best when presented as a teaser for a longer story to come.
20
Sync with your social teams to highlight the best advocate content from the event, from mainstage sessions to breakouts to spontaneous moments.
21
And when it's all over, what's the legacy of an event?
Idea #22 ❤️
Talk to inEvidence
Get in touch to find out how we can help your program