Awards season is here
The advocacy community thrives on support: we support great stories, great businesses, and great ideas. But we’re also competitive. After all, it’s our job to help our customers grow and win more business. And, boy, we do love a win.
This brilliant mix of support and competitiveness creates a unique community of people who applaud each other’s successes while racing towards their next triumph. So why not combine the two in one event?
The Advocate Marketing Awards aim to recognise the industry stars. That’s you. Every day, you shine a bright light on your clients. And we aim to direct and reflect this light back on you, showcasing the amazing work you do every day.
Nominate your stars. Or nominate yourself.
We know what you can do. Let’s share and celebrate our wins!
The Judges
Pascale Royal, Director, Customer Marketing, F5
As an industry-recognised marketing leader, Pascale specialises in building customer experiences that drive loyalty, amplify voice-of-customer insights, and strengthen brand relevance.
Currently at F5, Pascale leads the strategy behind some of the most visible and valued customer moments, shaping experiences that highlight innovation, elevate advocates, and reflect the stories that matter most to the audience.
Claire Grove, Senior Customer Advocacy Leader
Curious, creative, and strategic customer advocacy professional with 25+ years of experience building world-class programs for organisations including ServiceNow and Microsoft.
Claire has a passion for customer storytelling and empowering teams to elevate customer voices, driving value, loyalty, and impact across enterprise organisations. She is also co-host of the ‘Pink & Ginge’ podcast, sharing authentic stories about life in tech marketing.
To be announced
Coming soon!
The Categories
AI Innovator
This title will be awarded to teams that utilise AI so effectively and innovatively that it visibly enhances or streamlines their program and serves as a learning opportunity.
Accessibility/Diversity Champion
This award goes to teams who don’t simply pay lip service to inclusivity but design programs that showcase a range of voices and stories accessible to all.
Program Integration
Winners of this title are masters of designing advocacy programs which are truly embedded within the wider organization, clearly showcasing their voice and personality.
Influencer
This award recognises individuals whose dedication, inventiveness, and focus shine brightly within the advocacy world and inspire others within the community.
Exceptional Customer Story
Awarded for standing out from the crowd, this title focuses on strong and emotive customer stories, different and original methods of storytelling, or clear business benefits achieved as a result.
Program of the Year
This title is awarded for the most powerful, unusual, or impactful program as a whole. Your results will speak for themselves.
Best B2B Community
This award recognises the most vibrant and supportive business-to-business community that has achieved significant impact and business growth through fostering creativity, exceptional engagement, and innovation.
Frequently asked questions
Can I nominate someone who is too humble to apply?
Absolutely! It’s the same process as if you were nominating yourself.
It would be ideal for you to use their name and email, so giving them a fair warning is recommended. This would also help make sure that they don’t ignore or delete the confirmation email or any awards updates from us.
How do I apply?
Follow this link to the nominations page. The process shouldn’t take more than seven minutes. We simply ask for your name, the category you wish to enter, and a short description (audio, video, or text) of the reasons why you deserve to win.
What’s the process?
Using the ProofPoints awards submissions, our independent panel of judges will create a shortlist of 4-5 nominees for each award. If you’re shortlisted, we’d hope to schedule a call with a friendly inEvidence writer to chat about your program, achievements, and objectives.
Our independent panel will then select each winner based on the interview as well as the original submission.
Who are the judges?
All the submissions will be judged by an independent panel of experts and respected advocacy professionals with exceptional careers. You can read more about them soon.
When will the awards be announced?
You can expect the announcement in the early autumn.
Will there be an awards ceremony?
We would love to host an Oscars-style event, but our entrants are scattered around the globe. So, instead, you can look forward to us to making a big deal about it in the virtual world.
What do I get?
You will obviously get to lord your win over everyone else in this space! And we’d love to interview you for a short video that highlights your achievements. This is something you might want to use to promote your services or your team.
The application process is really fun. Can I learn more about it?
It’s called ProofPoints and it was developed by Robin Hamilton. Feel free to reach out. He loves telling people all about it.