Prinsten Sim, APAC Comms - PR, AR, SocMed, Red Hat

Prinsten Sim, APAC Comms - PR, AR, SocMed, Red Hat

24 October 2025
Propelling the Broader IT Infrastructure Community Forward
Best B2B Community Academy Award Winner 2025

Welcome to a behind-the-scenes look at how we at Red Hat leverage the power of community-driven development to foster innovation and growth. Over the past year, our efforts have not only strengthened our position in the tech industry but have also earned us recognition in the form of a B2B Community Award.

At Red Hat, we believe that open source is not just a software development model, but a culture of collaboration that can drive real change.

The roots of our success lie in our foundational approach: open source. This model has propelled not just Red Hat but also the broader IT infrastructure community forward. It’s a domain where developers and IT professionals from around the globe contribute to the collective improvement of software solutions.

The Unique Challenges and Rewards of Building Open Source Communities

Creating and nurturing an open source community presents unique challenges. Unlike traditional software development, open source projects thrive on voluntary contributions from developers worldwide. This year, we’ve focused on enhancing our engagement strategies to ensure our community not only grows but also remains vibrant and productive.

Engagement in open source projects isn’t just about coding; it’s about building an ecosystem of mutual support and continuous learning.

One of our key initiatives has been the development of the vLLM (Virtual Large Language Model) community. vLLM is a library of open source code that helps large language models (LLMs) perform calculations more efficiently and at scale, and is maintained by the vLLM community. This initiative directly connects to the burgeoning AI field, particularly through platforms like Hugging Face, enhancing our developers’ capabilities to tackle AI projects more effectively.

Strategic Community Events Drive Engagement

This year saw the launch of several strategic community events that have significantly bolstered our outreach. Notably, our global SVP and CTO, Brian Stevens, visited Singapore to spearhead a series of vLLM community events in APAC. These gatherings were not sales pitches but educational sessions aimed at deepening understanding of the vLLM tool and open discussion about other AI technologies.

Our community events are designed to educate and empower developers, not just to showcase our products.

The impact of these events was profound. They were fully booked with no formal marketing; such attendance speaks volumes about the organic interest and need for open-source education among developers. The events were held live and recorded, extending their reach beyond physical boundaries and making them accessible to a global audience.

Leveraging Partnerships and Expanding Influence

Beyond direct community engagement, this year has also been about strengthening community involvement within the tech ecosystem. Our collaborations aren’t just transactional; they are strategic relationships that enhance our community’s capabilities and reach. Our extensive list of projects in GitHub demonstrates our commitment to this endeavor.

These community collaborations have allowed us to introduce more developers to the vLLM community, where they can contribute to and benefit from a project that is at the forefront of AI technology. The volume of pull requests and active participation within the Hugging Face community indicate a high level of engagement and validation of our efforts.

The Future of Red Hat’s Community Engagement

Looking forward, we aim to continue expanding our community initiatives, focusing on inclusivity and accessibility. The upcoming events in cities across all regions – the Americas, Europe and APAC – are just the beginning. We plan to further harness the power of community feedback to enhance our open source projects and ensure they meet the evolving needs of developers worldwide.

Our journey is not just about developing software but about fostering an environment where innovation is accessible to everyone. By maintaining an unwavering commitment to open source principles, we ensure that our projects remain adaptable and relevant in a rapidly changing tech landscape.

Acknowledging Our Achievements and Challenges

The recognition through the B2B Community Award is not just a testament to our past achievements but also a reminder of the ongoing challenges we face. It encourages us to stay committed to our mission of empowering developers through open source collaboration and innovation.

In conclusion, as we reflect on the successes of the past year, we remain excited about the possibilities that lie ahead. With each step forward, we are not just coding software; we are coding the future of technology, together as a vibrant and thriving community.

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Other stories

How Do You Live Your Life?

Someone asked me a while ago: “How do you live your life?” It was such a simple question, but a powerful one. Most of us have a sense of the values that guide us, but saying them out loud, really owning them, is something quite different.

Slow & Steady not Built for Buzz

Advocacy marketers need a media mindset. Your customers are exciting, high-profile names, and the process of creating their advocacy story is the real marketing gold. Ditch the caution and start giving these stories the promotion they deserve.