At inEvidence, we believe that a company’s value isn’t just measured by its ROI or the stories we produce for our clients. True impact also comes from how we contribute to the wider community and the people who will define the next decade of business.
We recognise that the transition from a classroom to a professional environment can be daunting. That is why we provide students with a platform to explore their ambitions, challenge their creativity, and gain a first-hand look at our industry.
Supporting the next generation isn’t just a nice-to-have for us; it is a core part of our mission to bridge the gap between technical noise and human connection. By opening our doors, we hope to foster the agility and confidence that these young professionals will need as they navigate the future.
This week, we were delighted to host two work experience students, Ida Iftakhar and Sophia Turner, who didn’t just shadow our team; they added their own unique value to inEvidence.
Below, you can hear directly from Ida and Sophia.
How inEvidence has helped define my future goals
by Ida Iftakhar
My week at inEvidence has given me an eye-opening experience in the marketing world. I have been introduced to a variety of different skills and tools that are used within the business, and that are up and coming in business today. I was lucky enough to go through this experience with my school friend Sophia Turner.
An example of one of the tools I have been able to use and test is AI. inEvidence’s IT manager, Phil Elsey, gave Sophia and I a great introduction and lesson to various AI websites and how to use them effectively to enhance our research and learning. This was a real eye-opener into the world of artificial intelligence and how it can be a useful business tool rather than a negative which is often expressed in the media; and how it can be used in my current A-level studies and how it can impact my future and its use in future job roles.
We were also lucky enough to go on a few team calls. These were insightful as they showed how a global business can create a community, and the importance of communication and organisation within a business. I was also able to talk to some team members from different parts of the business one-on-one where we were given tasks to complete. This was helpful as we were able to learn and improve. The tasks that I was given were really insightful as they enabled me to link the different parts of the business to my A-level subjects which I found worked really well. I take creative subjects as well as business studies so this made me think how I might take that next step from A-levels and apply my studies to future job roles.
Overall, I loved my week at inEvidence and it made me realise that I could pursue a future in this industry in the future if I am lucky enough. All the team members I met and spoke to have been so lovely and welcoming and I would definitely love to experience this again. I would definitely recommend inEvidence to a friend.
How one week at inEvidence bridged the gap between tech, business and my future
by Sophia Turner
My week at in Evidence has honestly been such an eye-opener. Going into it, I wasn’t 100% sure what to expect due to it being professional environment which I have never experienced before, but looking back, it’s been an invaluable experience that’s completely changed how I look at my future. I’ve always known I wanted to do something that mixes tech and business but seeing how those two worlds work together in real life was something else.
This week, the AI creative systems from Google were a total gamechanger. I spent a lot of time checking out Notebook LM and Google Gemini, before this, I thought AI was just for chatbots, but Notebook LM takes tons of info and helps you make sense of it for a business project. These tools feel like the future for someone like me who wants to work in tech-business. They’re not just doing the work; they help you think bigger and faster. I can already see myself using these systems to get ahead in my career.
It wasn’t just about the tech; this week helped me grow as a person. One of the most useful things was building my own professional LinkedIn profile. At 17, it feels a bit weird to market yourself, but it really felt as though it has given me a headstart into the world of work. I realised I have skills and ideas worth sharing. I really felt accepted as the team listened to me and didn’t treat it as a just a fill in the blanks exercise.
I wasn’t just stuck doing admin; I got to add my own ideas to some live projects. I even designed some new elements. Being given that kind of responsibility was a huge confidence booster. It’s one thing to have an idea, but it’s another to have a professional team take it seriously and consider including it in their work. I learned that leadership is about speaking up, sharing your vision, and contributing something unique.
I’m leaving inEvidence feeling way more prepared for what’s to come. I have a better understanding of the tools that will define the next decade of business, and I’ve realised I’m capable of much more than I thought. This week has been more than just work experience, it’s been the first real step toward my future in tech and business. I’m grateful to the team for letting me be creative and showing me what’s possible when you combine ambition with the right tech. It’s been an opportunity that I will be forever grateful for.
