Apr 14, 26

I inEvidence

Why Sales Teams Ignore Your Case Studies

Your sales reps don’t have time to read 2,000 words. Learn how to turn long-form stories into the high-speed assets they actually need.

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Apr 08, 26

I Chris Lovett

3 Ways to Create B2B Content with a Heart  

And how to do it without losing sight of your mission

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Mar 31, 26

I Frank Wood

Anatomy of an Edit (part two)

What really goes into a 3 minute video

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Mar 24, 26

I inEvidence

Show off Your Tech Without Alienating Audiences

The best way to show your impact without being too technical is by simply using the tried-and-tested ‘show, don’t tell’.

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Mar 17, 26

I inEvidence

Is Your Case Study Too Perfect?

Scepticism is the default for B2B buyers. So why does flawed authenticity build more trust than a polished press release?

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Mar 10, 26

I inEvidence

Beyond the Vanity Metric: Measuring Real Impact

Stop counting page views and start proving revenue influence. Here are the three essential metrics to prove advocacy ROI

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Mar 05, 26

I Peter Barton

Finding Space for Your Stronger Stories

Global organisations want global consistency but that leaves little room to go big on stronger stories

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Mar 03, 26

I inEvidence

Stop Wasting Great Case Studies

How to repurpose one story into dozens of marketing assets

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Feb 24, 26

I Peter Barton

Building a Cinematic Universe for Advocates

Customer stories needn’t be isolated islands. They can be gateways to a wider world.

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Feb 23, 26

I Verity Shuttleworth

From Assumptions to Authenticity

What customer advocacy teams need to know about filming in India

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Feb 19, 26

I Peter Barton

The value of experience in the K-shaped economy

As the squeezed middle tries to do more with less, there is a risk that the pursuit of efficiency will damage experience

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Feb 17, 26

I Faye Lewis

What does real customer advocacy look like?

There’s no one-size-fits-all approach to advocacy

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Feb 10, 26

I Alex Fernandes

Finding the Love in Customer Advocacy

What Valentine’s Day reminds us about trust, constancy and the little things

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Jan 29, 26

I Robin Hamilton

Customer Advocacy in 2026: Five Shifts That Matter

AI efficiency meets buyers' longing to trust

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Jan 29, 26

I Peter Barton

Easy words hide a cultural disconnect

Finding connection beyond language

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Jan 27, 26

I inEvidence

How to Get Your Company Excited About Advocacy

You have a fabulous advocacy program with a lot of potential, so why is there so little internal interest?

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Jan 20, 26

I Rich Moody

A Day in the Life of a Video Producer

How we prep for customer shoots

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Jan 13, 26

I inEvidence

The #1 Mistake in B2B Case Study Content

Too many amazing customer success stories fail to gain attention and stir excitement in potential clients. Here is how to fix it.

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Jan 07, 26

I Nick Midgley

When 1000 Words Is Worth More Than a Picture

Case studies are the bread and butter of customer advocacy. Here is why they matter.

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Jan 06, 26

I Peter Barton

Cultural Inspiration: Winter 25

Thought-provoking cultural pieces from 2025

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Dec 17, 25

I Peter Barton

Custard Creams and Code

The art of simplifying enterprise tech

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Dec 16, 25

I Verity Shuttleworth

Do You Really Need a Written and a Video Case Study?

What comes first, the case study or video, and do you need both? Here is our chicken and egg guide to customer stories.

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Dec 08, 25

I Alex Fernandes

The 12 Days of Customer Advocacy

A festive riff on the classic carol - minus the birds, plus enhanced CX.

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Nov 18, 25

I Peter Barton

Systems, Curiosity and the Future of Work

Will AI force us to serve a machine, or free us to expand our playground?

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