I Peter Barton

There is no shortage of advice for those looking to start a writing project. For writers of purposeful content, I’d suggest there is one good place to start: the ending.

I Peter Barton

There are two subjects in a reference story: the customer and the client. The challenge is to make both look good. Today and tomorrow.

I Peter Barton

In a world awash with AI-generated chaff, it will be up to content creators to demonstrate the value of the human touch.

I Robin Hamilton

When does ‘classic’ branding become ‘old fashioned’? Explaining the thought process behind the inEvidence brand update

I inEvidence

A human and creative approach to the interview experience can capture more unique colour, insight and anecdotes. A list of questions is not enough, yet sticking to a process can create more effective stories