Apr 08, 26

I Chris Lovett

3 Ways to Create B2B Content with a Heart  

And how to do it without losing sight of your mission

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Mar 31, 26

I Frank Wood

Anatomy of an Edit (part two)

What really goes into a 3 minute video

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Mar 24, 26

I inEvidence

Show off Your Tech Without Alienating Audiences

The best way to show your impact without being too technical is by simply using the tried-and-tested ‘show, don’t tell’.

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Mar 17, 26

I inEvidence

Is Your Case Study Too Perfect?

Scepticism is the default for B2B buyers. So why does flawed authenticity build more trust than a polished press release?

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Mar 10, 26

I inEvidence

Beyond the Vanity Metric: Measuring Real Impact

Stop counting page views and start proving revenue influence. Here are the three essential metrics to prove advocacy ROI

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Mar 03, 26

I inEvidence

Stop Wasting Great Case Studies

How to repurpose one story into dozens of marketing assets

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Feb 19, 26

I Peter Barton

The value of experience in the K-shaped economy

As the squeezed middle tries to do more with less, there is a risk that the pursuit of efficiency will damage experience

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Feb 17, 26

I Faye Lewis

What does real customer advocacy look like?

There’s no one-size-fits-all approach to advocacy

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Jan 29, 26

I Robin Hamilton

Customer Advocacy in 2026: Five Shifts That Matter

AI efficiency meets buyers' longing to trust

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Jan 27, 26

I inEvidence

How to Get Your Company Excited About Advocacy

You have a fabulous advocacy program with a lot of potential, so why is there so little internal interest?

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Jan 20, 26

I Rich Moody

A Day in the Life of a Video Producer

How we prep for customer shoots

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Jan 13, 26

I inEvidence

The #1 Mistake in B2B Case Study Content

Too many amazing customer success stories fail to gain attention and stir excitement in potential clients. Here is how to fix it.

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Jan 07, 26

I Nick Midgley

When 1000 Words Is Worth More Than a Picture

Case studies are the bread and butter of customer advocacy. Here is why they matter.

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Dec 17, 25

I Peter Barton

Custard Creams and Code

The art of simplifying enterprise tech

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Dec 16, 25

I Verity Shuttleworth

Do You Really Need a Written and a Video Case Study?

What comes first, the case study or video, and do you need both? Here is our chicken and egg guide to customer stories.

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Jun 24, 25

I Alex Fernandes

2025 Advocate Marketing Global Survey: The Results

Our biggest ever survey shows the world of advocacy is modernizing rapidly, embracing collaboration, and finding smart ways to thrive.

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Jan 21, 25

I Elliot McIntosh

A window into new worlds: an insider’s view of video editing

For some, there’s nothing like the experience of an on-site video shoot. For Elliot McIntosh, the most important part of video production – and the real buzz – is in the edit. He tells us why.

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Dec 18, 24

I inEvidence

Cultivating advocacy in Asia-Pacific

APJ covers a huge area and an even broader diversity of cultures and client expectations. Learn about achieving advocacy success in this remarkable region.

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Dec 03, 24

I Peter Barton

Short, Shorter, Shortest

800 words can be reduced to 100, three-minutes of video can be cut to six seconds, but that's only part of the story.

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Oct 17, 24

I Kate Hickson

What is Customer Advocacy?

The customer in the spotlight: just what is customer advocacy and how can you use it to turn your customers into your greatest marketing tool?

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Apr 11, 24

I Frank Wood

Anatomy of an Edit

From the inEvidence Edit Suite, a step-by-step guide to building effective customer stories, from script choices to music

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Apr 09, 24

I Chris Lovett

Leaving Space for Unpredictability

How a recent trip to South Africa reminds us that, with the best storytelling, preparation can take you only so far

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Jun 16, 22

I inEvidence

Lessons in Storytelling

Emma Clarke speaks about storytelling as a voiceover, the London underground, and Jennifer Lawrence

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Feb 18, 22

I inEvidence

The Advocacy Line

Ever pictured Customer Advocacy as a train line? We did. Mind the Gap!

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