I inEvidence
Let’s break down how to turn human-centric customer stories into sales-friendly and usable assets.
Innovation
inEvidence Labs
Insights, ideas and strategies to expand your storytelling horizons.
Expertise
I inEvidence
AI is transforming customer programs, boosting efficiency and driving automation, but human connection remains essential
I inEvidence
Why the same case study won’t work for everyone (and what to use instead)
I inEvidence
How to scale your B2B storytelling output without sounding like a robot
I inEvidence
Your sales reps don’t have time to read 2,000 words. Learn how to turn long-form stories into the high-speed assets they actually need.
I Chris Lovett
And how to do it without losing sight of your mission
I inEvidence
The best way to show your impact without being too technical is by simply using the tried-and-tested ‘show, don’t tell’.
I inEvidence
Scepticism is the default for B2B buyers. So why does flawed authenticity build more trust than a polished press release?
I inEvidence
Stop counting page views and start proving revenue influence. Here are the three essential metrics to prove advocacy ROI
I inEvidence
How to repurpose one story into dozens of marketing assets
I Peter Barton
As the squeezed middle tries to do more with less, there is a risk that the pursuit of efficiency will damage experience
I Faye Lewis
There’s no one-size-fits-all approach to advocacy
I Robin Hamilton
AI efficiency meets buyers' longing to trust
I inEvidence
You have a fabulous advocacy program with a lot of potential, so why is there so little internal interest?
I inEvidence
Too many amazing customer success stories fail to gain attention and stir excitement in potential clients. Here is how to fix it.
I Nick Midgley
Case studies are the bread and butter of customer advocacy. Here is why they matter.
I Verity Shuttleworth
What comes first, the case study or video, and do you need both? Here is our chicken and egg guide to customer stories.
I Alex Fernandes
Our biggest ever survey shows the world of advocacy is modernizing rapidly, embracing collaboration, and finding smart ways to thrive.
I Elliot McIntosh
For some, there’s nothing like the experience of an on-site video shoot. For Elliot McIntosh, the most important part of video production – and the real buzz – is in the edit. He tells us why.
I inEvidence
APJ covers a huge area and an even broader diversity of cultures and client expectations. Learn about achieving advocacy success in this remarkable region.
I Peter Barton
800 words can be reduced to 100, three-minutes of video can be cut to six seconds, but that's only part of the story.