Innovation

inEvidence Labs

Insights, ideas and strategies to expand your storytelling horizons.

Expertise
Cultivating advocacy in Asia-Pacific
I inEvidence
Cultivating advocacy in Asia-Pacific
APJ covers a huge area and an even broader diversity of cultures and client expectations. Learn about achieving advocacy success in this remarkable region.
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Short, Shorter, Shortest
I Peter Barton
Short, Shorter, Shortest
800 words can be reduced to 100, three-minutes of video can be cut to six seconds, but that's only part of the story.
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What is Customer Advocacy?
I Kate Hickson
What is Customer Advocacy?
The customer in the spotlight: just what is customer advocacy and how can you use it to turn your customers into your greatest marketing tool?
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Anatomy of an Edit
I Frank Wood
Anatomy of an Edit
From the inEvidence Edit Suite, a step-by-step guide to building effective customer stories, from script choices to music
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Lessons in Storytelling
I inEvidence
Lessons in Storytelling
Emma Clarke speaks about storytelling as a voiceover, the London underground, and Jennifer Lawrence
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The Advocacy Line
I inEvidence
The Advocacy Line
Ever pictured Customer Advocacy as a train line? We did. Mind the Gap!
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