I Verity Shuttleworth
What comes first, the case study or video, and do you need both? Here is our chicken and egg guide to customer stories.
Innovation
inEvidence Labs
Insights, ideas and strategies to expand your storytelling horizons.
Insights
I Peter Barton
It is not enough to simply create content, creators must be invested in how that content plays out.
I Verity Shuttleworth
Someone asked me a while ago: “How do you live your life?” It was such a simple question, but a powerful one. Most of us have a sense of the values that guide us, but saying them out loud, really owning them, is something quite different.
I Peter Barton
Advocacy marketers need a media mindset. Your customers are exciting, high-profile names, and the process of creating their advocacy story is the real marketing gold. Ditch the caution and start giving these stories the promotion they deserve.
I inEvidence
Watch the videos and find out from the judges themselves
I Dani Bobe
Learn more about inEvidence's Bucharest cat loving cyclist
I inEvidence
Customer advocacy is full of talented people who make their clients shine. It’s time for some well-earned recognition.
I Elliot McIntosh
A short reflection from our video editor, Elliot, on being part of the queer community and the values that it brings.
I Alex Fernandes
Our biggest ever survey shows the world of advocacy is modernizing rapidly, embracing collaboration, and finding smart ways to thrive.
I Alex Fernandes
Who doesn’t. A good line is as coveted in customer advocacy storytelling as any other media - the trick to getting one, is asking the right questions.
I Peter Barton
Interviewing your advocates should never be confrontational, but it needn’t be powder-puff. There are ways of making tough questions fun.
I Faye Lewis
Learn more about inEvidence's Shrewsbury correspondent: from reality TV to Yoga!
I Peter Barton
The English/Albanian singer, songwriter and actress has a book club. Her conversation with authors proves she is an accomplished interviewer.
I Robin Hamilton
How serendipity, software, and storytelling all come together
I Rich Moody
For this edition of meet the team we're heading to Yorkshire with our resident anglo-american video producer.
I Alex Fernandes
Fewer than 1 in 5 reference stories feature women as the primary voices. It's time to accelerate action.
I Kate Hickson
Twenty years is a long time in any job. But in the world of customer advocacy – just how much has changed since 2005?
I Elliot McIntosh
For some, there’s nothing like the experience of an on-site video shoot. For Elliot McIntosh, the most important part of video production – and the real buzz – is in the edit. He tells us why.
I inEvidence
APJ covers a huge area and an even broader diversity of cultures and client expectations. Learn about achieving advocacy success in this remarkable region.
I Jessica Harris
Discover what makes our Cape Town correspondent tick: from taking chances in work, to talking to plants.
I inEvidence
Every month, inEvidence writers virtually travel the globe in pursuit of a good story. Often, it’s the incidental details that elevate them.
I Jocelyn Lau
Learn a little more about the people who make inEvidence what it is, starting with Singapore's own Jocelyn Lau.
I Kate Hickson
The customer in the spotlight: just what is customer advocacy and how can you use it to turn your customers into your greatest marketing tool?
I Robin Hamilton
The future of tech marketing is human-crafted quality with AI-powered efficiency. Here’s how inEvidence is leaning into AI