Who doesn’t. A good line is as coveted in customer advocacy storytelling as any other media - the trick to getting one, is asking the right questions.
For some, there’s nothing like the experience of an on-site video shoot. For Elliot McIntosh, the most important part of video production – and the real buzz – is in the edit. He tells us why.
APJ covers a huge area and an even broader diversity of cultures and client expectations. Learn about achieving advocacy success in this remarkable region.
Great customer advocacy combines art and science. This AMA Europe ’24 keynote explains why and explores the use of AI as a catalyst for new ways of working.
The science of storytelling means combining various human elements into the perfect formula for your program. This is our periodic table of storytelling elements.