Rich Moody

31 March 2025

Meet the team: Rich Moody

For this edition of meet the team we're heading to Yorkshire with our resident anglo-american video producer.

Name: Rich Moody

Role: Video Producer

Location: Lived in the UK for the 8 years, the last 2.5 of those I’ve spent in Yorkshire.

Time with inEvidence: Almost 3 years

Favourite shoot: Pune, India to film with the Red Hat team. It was my first time in India, and I absolutely loved it – the culture, the food, the people and the chaos.

A busy urban street scene with motorcyclists riding in the sunlight. A camera crew films from the side of the road, focusing on a biker wearing a white shirt. Tall buildings line the street, with parked vehicles and shops visible.

Biggest challenge

One of the challenges we face as video producers is interviewing our client’s customers during a shoot, and to help them tell their story in an engaging way. It’s never as straightforward as you anticipate and it can be particularly nerve-racking for the subject being filmed, often having to sit in an unfamiliar environment in front of the camera, a filming crew and warm bright lights. Our aim is to put them at ease and make it an enjoyable experience, whilst getting some great soundbites.

Key learnings?

Preparation is key, a little research on your subject and a tailored list of specific questions is crucial. Also adding some open-ended questions, paying attention to verbal and non-verbal cues, being interested, showing respect and empathy and being flexible and adaptable can help them be put at ease.

How have you seen customer advocacy change over the years?

I’m quite new to the world of customer advocacy, but I very quickly realised how powerful a tool it is in the marketing industry. I think video storytelling in general, and perhaps video within customer advocacy as well, has significantly changed mainly due to advancements in technology through the rise of social media. Rather than passively consuming it, audiences can now be more actively involved. Video content has really become more accessible, interactive, and personalised in the past 5-10 years, and with that comes a broader range of voices and narratives.

What makes inEvidence a great agency?

There’s a real positive culture running through inEvidence, everyone is supportive of each other and the flexible work-life balance is on point. It still has this small agency feel on a day-to-day basis, but with all the added big agency perks which is great.

What do you do in your downtime?

I love to cook, be outdoors as much as I can (particularly when the weather is suitable!) and travel as much as possible.

Last binge-watch

I recently re-watched “Treme”. One of my favourite series that perfectly depicts the unique culture and vibe of New Orleans.

Describe yourself in 3 words

Adaptable; Anglo-American (2 words there, sorry 😊); cynophile