Advocate Marketing Academy

Back in 2009, events and communities for customer reference professionals were non-existent other than the Customer Reference Forum in the US, created and run by Bill Lee.

In Europe, and specifically the UK, customer reference professionals often thought they were the only person in the world doing this job.

So we decided to create somewhere where customer reference pros, and marketers that use customer stories as part of their mix, could meet, share and learn.

Advocate Marketing Academy was born (well sort of, it was called Riffs ‘n Rants, then Customer Reference Academy before setting on AMA).

From an initial meeting of a dozen of us around a dinner table above a pub, it has grown to a series of international events; a community that will continue to develop, of which we are very proud.

I’ve been coming to Advocate Marketing Academy for some years now, and it really is the highlight of my year. The quality of the speakers combined with the research that we see every year, really sets me up for the year.

Claire Grove

Wow! Advocate Marketing Academy was a triumph! Not only for the lessons, ideas and inspiration… but for the opportunity to connect with my peers from across the tech sector! It was a pleasure to hang out with folk who share my passion for customers, innovation and storytelling. Kudos to inEvidence for making me feel inVigorated!

Richard Roberts

The Academy is a really valuable event, knowing that there are peers doing the same thing with the same challenges. I’ve learnt a lot – things that I can do to enhance the customer advocacy program, and also seen that some of my experience is actually valuable to others. Humbling, but very nice to see.

Farhad Ghoreshi

AMA is a great event, the content is great, the pace of the event is super, I am really enjoying it. I believe AMA is a great place to be, a great opportunity for people that are working in customer marketing, customer programs, references, and advocacy. Really happy I am here.

Stefania Cugini

Advocate Marketing Academy was a wonderful day spent with peers on one of my favourite topics – customer marketing, customer advocacy, and the voice of the customer. If you haven’t been, it was one of the best customer advocacy conferences I’ve attended – I highly recommend it next year.

Yvette Tardiff

The value of Advocate Marketing Academy is sharing best practices, realising that many of us are facing the same challenges and sharing ways to approach those challenges and where other programs are being successful.

Kathryn Poole

I love the initiative that inEvidence has taken with creating this event. They practice what they preach in terms of building relationships and building trust and building value.

Claire Grove

The customer reference community should definitely see AMA as a very valuable. It’s a way to meet new people, network, share similar successes and challenges that we’re having and help each other out.

Lindsey Parker

AMA is an opportunity to gain more learning in advocacy and engagement. You are within organisations that are very focused on advocacy and you are able to speak to your peers to get their opinions. Great networking and best-practice sharing.

Nicky Guy

I’m amazed at the speakers, the range and the quality. Even when you think you’ve heard it all before, there’s always a little nugget in every little presentation that helps.

Mike Oliver

Amazing Presentations

Captivate and Convert
I Tobi Demuren
I LinkedIn

Captivate and Convert

Toby unveils the secrets of transforming customers into evangelists - the Art of Advocacy at LinkedIn
.
Art And Science Unite
I Cristina Errico
I Cisco

Art And Science Unite

Six Inspiring Tactics to Unlock the Hidden Treasures in Your Customer Case Studies
.
When Art Meets Science
I Robin Hamilton

When Art Meets Science

Great customer advocacy combines art and science. This AMA Europe ’24 keynote explains why and explores the use of AI as a catalyst for new ways of working.
.
The only one in the room
I Pascale Royal
I Coupa Software

The only one in the room

Being a black woman in marketing (and how customer marketing can drive positive change)
.
Storytelling With Purpose
I Miranda & Precediha
I 826 Valencia

Storytelling With Purpose

Miranda Ling & Precediha Dangerfield speak about 826 Valencia and how to recapture the creativity we've lost
.
Breaking Down Silos
I Valerio Battelli
I Cisco

Breaking Down Silos

Valerio speaks about the birth of the Cisco Insider Advocates community
.
AMA USA 2022: The Highlights
I inEvidence

AMA USA 2022: The Highlights

If you’ve ever wondered whether going to customer advocacy conferences or meetups is worth it, here are the highlights from Advocate Marketing Academy USA 2022.
.
It’s a wrap!
I Melissa Talbot
I inEvidence

It’s a wrap!

The wrap session from Day One, AMA USA '22
.
Advocacy Education Panel
I Lisa, Helen, Trish & Robin
I ICCAP

Advocacy Education Panel

Lisa, Helen Trish and Robin discuss Advocacy as a career, and ICCAP
.
Advostack Technology Panel
I David, Ray, Pat and Scott
I PoR, UE, RoI & Inf

Advostack Technology Panel

David, Ray, Pat and Scott talk about the future of specialist Advocacy apps
.
Lessons in Storytelling
I inEvidence

Lessons in Storytelling

Emma Clarke speaks about storytelling as a voiceover, the London underground, and Jennifer Lawrence
.
The Advocacy Line
I inEvidence

The Advocacy Line

Ever pictured Customer Advocacy as a train line? We did. Mind the Gap!
.
Full 2021 Global Survey
I inEvidence Team
I inEvidence

Full 2021 Global Survey

Download the full PDF version of the 2021 Advocate Marketing Global Survey
.
AMA EMEA 2020 Highlights
I inEvidence Team
I inEvidence

AMA EMEA 2020 Highlights

All Filmed, Edited and Shown on the day! A quick recap of Customer Advocacy Shenanigans
.
Everything we touch
I Paula Zuccotti
I Future Archeology

Everything we touch

Paula's wonderful Academy presentation around ethnograpy; at 24-hour inventory of our lives
.
The science of Social
I Mariellen Couppee
I Honeywell Aerospace

The science of Social

Mariellen's presentation on the science of social behind the story
.
AMA Awards 2016
I Talbot & Hamilton
I inEvidence

AMA Awards 2016

The 2017 Advocate Marketing Academy Awards, filmed live in the UK
.

Talk to inEvidence

Get in touch to find out how we can help your program