Throughout history, much of our communication was inextricably linked to art and faith. The enlightenment changed this by enabling the complexity of science and technology to be distilled, distributed and understood.

That’s what every customer story hopes to achieve: make technology accessible through mediums that speak to everyone. We’re constantly improving what we do because there are more ways of expression available to us than before. AI offers us no barriers to creativity in an environment where ideas are everything.

However, this sudden ease of creation is causing a flood of artificially generated ‘stuff’. Science allows everyone to create limitless content, not just AI-generated emails, but whole videos, images and stories.

 So, what is ‘art’ and what is ‘stuff’? And why does it matter?

 As marketers, as humans, we’re no longer sure that seeing is believing, so authenticity and humanity are becoming valuable currency. inEvidence CEO Robin Hamilton’s keynote explores how customer advocacy is needed more than ever and how AI combined with art can allow great things to happen. By combining the very best of art and science, we can cut through the ‘stuff’ and create compelling, authentic content that draws on human experience and speaks to it in equal measure.