Aug 21, 24

I Nisha Prabhakar

I Salesforce

Creating Effective and Inspiring Customer Stories

Fireside chat from AMA Europe 2024

.

Apr 10, 24

I inEvidence Team

I inEvidence

AMA Europe 2024 Highlights

Art Met Science and they got on rather well - A very special day. Relive it.

.

Apr 10, 24

I Cristina Errico

I Cisco

Art And Science Unite

Six Inspiring Tactics to Unlock the Hidden Treasures in Your Customer Case Studies

.

Apr 09, 24

I Ben Hopkins

I Faith

Effective AI Prompts

The AI Creative Agency

.

Apr 04, 24

I Jan Stoetzel

I Fujitsu

The Science of Measurement Beyond Clicks and Likes

Measuring and analizing the results of campaigns to determine what´s working (and what's not)

.

Apr 04, 24

I Jeannine Boot

I Qlik

When partners and customers “Qlik”

Working with partners and customers to achieve advocacy success

.

Apr 04, 24

I Michael Johnson

I Red Hat

Data-driven modular customer storytelling

How the Red Hat customer reference team has been redefining what it means to be a customer advocate.

.

Mar 19, 24

I Robin Hamilton

When Art Meets Science

Great customer advocacy combines art and science. This AMA Europe ’24 keynote explains why and explores the use of AI as a catalyst for new ways of working.

.

Jun 28, 22

I Frank Williamson

I HP

Are salespeople coin-operated?

Customer Advocacy from from an Enterprise Sales perspective

.

Jun 24, 22

I Pascale Royal

I Coupa Software

The only one in the room

Being a black woman in marketing (and how customer marketing can drive positive change)

.

Jun 22, 22

I Mike Hughes

I Workday

Understanding the language of Sales

Partnering with Sales to drive results

.

Jun 21, 22

I Miranda & Precediha

I 826 Valencia

Storytelling With Purpose

Miranda Ling & Precediha Dangerfield speak about 826 Valencia and how to recapture the creativity we've lost

.

Jun 21, 22

I Valerio Battelli

I Cisco

Breaking Down Silos

Valerio speaks about the birth of the Cisco Insider Advocates community

.

Jun 17, 22

I inEvidence

AMA USA: The Highlights

If you’ve ever wondered whether going to customer advocacy conferences or meetups is worth it, here are the highlights from Advocate Marketing Academy USA 2022.

.

Jun 17, 22

I Melanie Gomez

I Citrix

Connecting with Customers

The Importance of Customer Advisory Boards and building strong relationships

.

Jun 17, 22

I Melissa Talbot

I inEvidence

It’s a wrap!

The wrap session from Day One, AMA USA '22

.

Jun 17, 22

I Alison Bukowski

I Peerspot

The Customer Reference (R)evolution

Full sesssion from Advocate Marketing Academy USA '22

.

Jun 17, 22

I Lisa, Helen, Trish & Robin

I ICCAP

Advocacy Education Panel

Lisa, Helen Trish and Robin discuss Advocacy as a career, and ICCAP

.

Jun 17, 22

I David, Ray, Pat and Scott

I PoR, UE, RoI & Inf

Advostack Technology Panel

David, Ray, Pat and Scott talk about the future of specialist Advocacy apps

.

Jun 17, 22

I Jenna Feldman

I Genesys

The Secret Sauce

Building an Engaged Advocacy Community

.

Jun 16, 22

I ICCAP Panel

I ICCAP

CCAP I – 10 Questions

Test your knowledge! Are you ready for CCAP I ?

.

Jun 16, 22

I Amazing Speakers!

I Various

What it was like to speak at AMA USA

Hear from some AMA speakers about their AMA experience

.

Jun 16, 22

I Robin Hamilton

I inEvidence

Three ways to be more impactful storytellers

When stories are working harder then ever, how do we meet stakeholder needs?

.

Jun 16, 22

I inEvidence

Lessons in Storytelling

Emma Clarke speaks about storytelling as a voiceover, the London underground, and Jennifer Lawrence

.

Feb 18, 22

I inEvidence

The Advocacy Line

Ever pictured Customer Advocacy as a train line? We did. Mind the Gap!

.

Feb 10, 21

I Robin Hamilton

I inEvidence

Top Five Key survey impacts

Robin runs though a quick analysis of the 2021 Global Advocate Marketing Survey

.

Jun 17, 20

I Stefania Cugini

I VMware

Customer Storytelling and Integrated Marketing

How VMware utilises events to enhance customer relationships and also create customer stories before, after and during

.

Jun 17, 20

I Robin Hamilton

I inEvidence

Welcome, Trust, Greed, Ethics and Advocacy

Welcome to AMA Europe 2020, then corporate greed, the lack of trust, and the vital importance of customer advocacy

.

Jun 17, 20

I Mark Larwood

I O2

A Winning Combination

Account Based Marketing and Advocacy, a Winning Combination

.

Jun 17, 20

I Nina Davies

I Microsoft

Storytelling from a sales Perspective

The Power of Storytelling from a Sales Perspective

.

Jun 17, 20

I Nina, Mike & Jason

I Various

Sales, marketing & a customer meet

Sales, Marketing, and Customer meet to discuss how advocacy works

.

Feb 17, 20

I Bev Burgess

I ITSMA

Engaging Executives

Engaging Executives to build trust & advocacy

.

Feb 16, 20

I Melissa Talbot

I inEvidence

AMA EMEA 2020 Roundup

AMA EMEA 2020 Roundup, and end-of day video

.

Feb 16, 20

I Yvette Tardiff

I MongoDB

My Customer Advocacy Journey

A Career in Customer References and Advocacy

.

Feb 16, 20

I Claire Grove

I ServiceNow

Lessons in Customer Advocacy

Lessons learnt from 20+ years in Customer Advocacy

.

Feb 10, 20

I inEvidence Team

I inEvidence

AMA EMEA 2020 Highlights

All Filmed, Edited and Shown on the day! A quick recap of Customer Advocacy Shenanigans

.

Jun 17, 19

I Paula Zuccotti

I Future Archeology

Everything we touch

Paula's wonderful Academy presentation around ethnograpy; at 24-hour inventory of our lives

.

Jun 17, 19

I Matthew Quirk

I HPE

Perspectives – the best-kept secret

OEM - a complex route to market - an easy story to tell

.

Jun 17, 19

I Robin Hamilton

I inEvidence

Global Industry Survey 2019

Global industry survey 2019, presented live at AMA EMEA

.

Jun 17, 19

I Ben Payne

I Ministry of Stories

Inspiring Future Storytellers

Championing the writer in every child

.

Jun 17, 19

I Hannah James

I Red Hat

Simplify. Unify. Amplify.

Customer Reference Content Strategy at Red Hat

.

Jun 17, 19

I Emily Evangelista

I Micro Focus

Creating change through authentic story telling

Emily Evangelista's full session from Advocate Marketing Academy '19

.

Jun 17, 17

I Nikki Dilley

I Amdocs

The Proof is in the Pudding

How Amdocs came up with a winning idea to turn advocates into award winners

.

Jun 17, 17

I Clara Westaway

I Special Projects

Design, empathy and optimism

A Design and Invention Agency shares its Favourite Projects

.

Jun 17, 17

I Mariellen Couppee

I Honeywell Aerospace

The science of Social

Mariellen's presentation on the science of social behind the story

.

Feb 11, 17

I Gary Barnett

I GlobalData

Keeping it Real, Authentic Storytelling

An analyst's honest view of the stories we all create

.

Feb 11, 16

I Talbot & Hamilton

I inEvidence

AMA Awards 2016

The 2017 Advocate Marketing Academy Awards, filmed live in the UK

.