It is not enough to simply create content, creators must be invested in how that content plays out.
inEvidence
16 June 2022
Lessons in Storytelling
Emma Clarke speaks about storytelling as a voiceover, the London underground, and Jennifer Lawrence
Someone asked me a while ago: “How do you live your life?” It was such a simple question, but a powerful one. Most of us have a sense of the values that guide us, but saying them out loud, really owning them, is something quite different.
Advocacy marketers need a media mindset. Your customers are exciting, high-profile names, and the process of creating their advocacy story is the real marketing gold. Ditch the caution and start giving these stories the promotion they deserve.
Other stories
It is not enough to simply create content, creators must be invested in how that content plays out.
Someone asked me a while ago: “How do you live your life?” It was such a simple question, but a powerful one. Most of us have a sense of the values that guide us, but saying them out loud, really owning them, is something quite different.
Advocacy marketers need a media mindset. Your customers are exciting, high-profile names, and the process of creating their advocacy story is the real marketing gold. Ditch the caution and start giving these stories the promotion they deserve.
Trust in mainstream news is in decline. The rise in credible community action suggests there is an alternative approach.