Often, as a second-tier reference, the anonymous story is an afterthought. This is a waste.

inEvidence
16 June 2022
Lessons in Storytelling
Emma Clarke speaks about storytelling as a voiceover, the London underground, and Jennifer Lawrence
List-making can be an intellectual exercise and an event around which to build other marketing activity.
How serendipity, software, and storytelling all come together
Other stories
Often, as a second-tier reference, the anonymous story is an afterthought. This is a waste.
List-making can be an intellectual exercise and an event around which to build other marketing activity.
How serendipity, software, and storytelling all come together
Customer references must be purposeful. If you want the consumer to act, first you must make them feel.