Often, as a second-tier reference, the anonymous story is an afterthought. This is a waste.
inEvidence
18 February 2022
The Advocacy Line
Ever pictured Customer Advocacy as a train line? We did. Mind the Gap!
List-making can be an intellectual exercise and an event around which to build other marketing activity.
How serendipity, software, and storytelling all come together
Other stories
Often, as a second-tier reference, the anonymous story is an afterthought. This is a waste.
List-making can be an intellectual exercise and an event around which to build other marketing activity.
How serendipity, software, and storytelling all come together
Customer references must be purposeful. If you want the consumer to act, first you must make them feel.