Apr 04, 24

I Jan Stoetzel

I Fujitsu

The Science of Measurement Beyond Clicks and Likes

Measuring and analizing the results of campaigns to determine what´s working (and what's not)

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Apr 04, 24

I Jeannine Boot

I Qlik

When partners and customers “Qlik”

Working with partners and customers to achieve advocacy success

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Apr 04, 24

I Michael Johnson

I Red Hat

Data-driven modular customer storytelling

How the Red Hat customer reference team has been redefining what it means to be a customer advocate.

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Mar 19, 24

I Robin Hamilton

When Art Meets Science

Great customer advocacy combines art and science. This AMA Europe ’24 keynote explains why and explores the use of AI as a catalyst for new ways of working.

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Jun 28, 22

I Frank Williamson

I HP

Are salespeople coin-operated?

Customer Advocacy from from an Enterprise Sales perspective

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Jun 24, 22

I Pascale Royal

I Coupa Software

The only one in the room

Being a black woman in marketing (and how customer marketing can drive positive change)

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Jun 22, 22

I Mike Hughes

I Workday

Understanding the language of Sales

Partnering with Sales to drive results

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Jun 21, 22

I Miranda & Precediha

I 826 Valencia

Storytelling With Purpose

Miranda Ling & Precediha Dangerfield speak about 826 Valencia and how to recapture the creativity we've lost

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Jun 21, 22

I Valerio Battelli

I Cisco

Breaking Down Silos

Valerio speaks about the birth of the Cisco Insider Advocates community

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Jun 17, 22

I Melanie Gomez

I Citrix

Connecting with Customers

The Importance of Customer Advisory Boards and building strong relationships

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Jun 17, 22

I Alison Bukowski

I Peerspot

The Customer Reference (R)evolution

Full sesssion from Advocate Marketing Academy USA '22

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Jun 17, 22

I Jenna Feldman

I Genesys

The Secret Sauce

Building an Engaged Advocacy Community

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Jun 16, 22

I Robin Hamilton

I inEvidence

Three ways to be more impactful storytellers

When stories are working harder then ever, how do we meet stakeholder needs?

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Jun 17, 20

I Stefania Cugini

I VMware

Customer Storytelling and Integrated Marketing

How VMware utilises events to enhance customer relationships and also create customer stories before, after and during

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Jun 17, 20

I Robin Hamilton

I inEvidence

Welcome, Trust, Greed, Ethics and Advocacy

Welcome to AMA Europe 2020, then corporate greed, the lack of trust, and the vital importance of customer advocacy

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Jun 17, 20

I Mark Larwood

I O2

A Winning Combination

Account Based Marketing and Advocacy, a Winning Combination

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Jun 17, 20

I Nina Davies

I Microsoft

Storytelling from a sales Perspective

The Power of Storytelling from a Sales Perspective

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Jun 17, 20

I Nina, Mike & Jason

I Various

Sales, marketing & a customer meet

Sales, Marketing, and Customer meet to discuss how advocacy works

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Feb 17, 20

I Bev Burgess

I ITSMA

Engaging Executives

Engaging Executives to build trust & advocacy

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Feb 16, 20

I Melissa Talbot

I inEvidence

AMA EMEA 2020 Roundup

AMA EMEA 2020 Roundup, and end-of day video

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Feb 16, 20

I Yvette Tardiff

I MongoDB

My Customer Advocacy Journey

A Career in Customer References and Advocacy

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Jun 17, 19

I Paula Zuccotti

I Future Archeology

Everything we touch

Paula's wonderful Academy presentation around ethnograpy; at 24-hour inventory of our lives

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Jun 17, 19

I Matthew Quirk

I HPE

Perspectives – the best-kept secret

OEM - a complex route to market - an easy story to tell

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Jun 17, 19

I Ben Payne

I Ministry of Stories

Inspiring Future Storytellers

Championing the writer in every child

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Jun 17, 19

I Hannah James

I Red Hat

Simplify. Unify. Amplify.

Customer Reference Content Strategy at Red Hat

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Jun 17, 19

I Emily Evangelista

I Micro Focus

Creating change through authentic story telling

Emily Evangelista's full session from Advocate Marketing Academy '19

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Jun 17, 17

I Nikki Dilley

I Amdocs

The Proof is in the Pudding

How Amdocs came up with a winning idea to turn advocates into award winners

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Jun 17, 17

I Clara Westaway

I Special Projects

Design, empathy and optimism

A Design and Invention Agency shares its Favourite Projects

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Jun 17, 17

I Mariellen Couppee

I Honeywell Aerospace

The science of Social

Mariellen's presentation on the science of social behind the story

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Feb 11, 17

I Gary Barnett

I GlobalData

Keeping it Real, Authentic Storytelling

An analyst's honest view of the stories we all create

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Feb 11, 16

I Talbot & Hamilton

I inEvidence

AMA Awards 2016

The 2017 Advocate Marketing Academy Awards, filmed live in the UK

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