Oct 13, 25

I Peter Barton

Slow & Steady not Built for Buzz

Advocacy marketers need a media mindset. Your customers are exciting, high-profile names, and the process of creating their advocacy story is the real marketing gold. Ditch the caution and start giving these stories the promotion they deserve.

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Aug 13, 25

I inEvidence

What Makes Judging the Academy Awards So Exciting?

Watch the videos and find out from the judges themselves

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Jul 03, 25

I Dani Bobe

Meet the team: Dani Bobe

Learn more about inEvidence's Bucharest cat loving cyclist

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Jun 26, 25

I inEvidence

Don’t keep that talent hidden, BRAG!

Customer advocacy is full of talented people who make their clients shine. It’s time for some well-earned recognition.

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Jun 25, 25

I Elliot McIntosh

Pride Month Spotlight

A short reflection from our video editor, Elliot, on being part of the queer community and the values that it brings.

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Jun 24, 25

I Alex Fernandes

2025 Advocate Marketing Global Survey: The Results

Our biggest ever survey shows the world of advocacy is modernizing rapidly, embracing collaboration, and finding smart ways to thrive.

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Jun 20, 25

I Alex Fernandes

Fancy a line?

Who doesn’t. A good line is as coveted in customer advocacy storytelling as any other media - the trick to getting one, is asking the right questions.

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Jun 20, 25

I Peter Barton

The Fun in Asking Tough Questions

Interviewing your advocates should never be confrontational, but it needn’t be powder-puff. There are ways of making tough questions fun.

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Jun 05, 25

I Faye Lewis

Meet the team: Faye Lewis

Learn more about inEvidence's Shrewsbury correspondent: from reality TV to Yoga!

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Jun 05, 25

I Peter Barton

Interview lessons from Dua Lipa

The English/Albanian singer, songwriter and actress has a book club. Her conversation with authors proves she is an accomplished interviewer.

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Apr 14, 25

I Robin Hamilton

Storytelling Success through Seamless Connections

How serendipity, software, and storytelling all come together

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Mar 31, 25

I Rich Moody

Meet the team: Rich Moody

For this edition of meet the team we're heading to Yorkshire with our resident anglo-american video producer.

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Mar 07, 25

I Alex Fernandes

Diverse voices can break barriers

Fewer than 1 in 5 reference stories feature women as the primary voices. It's time to accelerate action.

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Jan 29, 25

I Kate Hickson

20 years of customer advocacy

Twenty years is a long time in any job. But in the world of customer advocacy – just how much has changed since 2005?

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Jan 21, 25

I Elliot McIntosh

A window into new worlds: an insider’s view of video editing

For some, there’s nothing like the experience of an on-site video shoot. For Elliot McIntosh, the most important part of video production – and the real buzz – is in the edit. He tells us why.

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Dec 18, 24

I inEvidence

Cultivating advocacy in Asia-Pacific

APJ covers a huge area and an even broader diversity of cultures and client expectations. Learn about achieving advocacy success in this remarkable region.

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Dec 09, 24

I Jessica Harris

Meet the team: Jessica Harris

Discover what makes our Cape Town correspondent tick: from taking chances in work, to talking to plants.

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Oct 31, 24

I inEvidence

Editorial insights: October 2024

Every month, inEvidence writers virtually travel the globe in pursuit of a good story. Often, it’s the incidental details that elevate them.

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Oct 31, 24

I Jocelyn Lau

Meet the team: Jocelyn Lau

Learn a little more about the people who make inEvidence what it is, starting with Singapore's own Jocelyn Lau.

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Oct 17, 24

I Kate Hickson

What is Customer Advocacy?

The customer in the spotlight: just what is customer advocacy and how can you use it to turn your customers into your greatest marketing tool?

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Aug 21, 24

I Robin Hamilton

AI-Enhanced Customer Storytelling

The future of tech marketing is human-crafted quality with AI-powered efficiency. Here’s how inEvidence is leaning into AI

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Aug 13, 24

I Verity Shuttleworth

Why Accessible Equals Inclusive

When you create and share accessible content, you empower the people you communicate with

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Mar 19, 24

I Robin Hamilton

When Art Meets Science

Great customer advocacy combines art and science. This AMA Europe ’24 keynote explains why and explores the use of AI as a catalyst for new ways of working.

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Feb 10, 24

I inEvidence

Periodic Table of Customer Advocacy

The science of storytelling means combining various human elements into the perfect formula for your program. This is our periodic table of storytelling elements.

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