Apr 09, 24

I Chris Lovett

Leaving Space for Unpredictability

How a recent trip to South Africa reminds us that, with the best storytelling, preparation can take you only so far

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Mar 19, 24

I Robin Hamilton

When Art Meets Science

Great customer advocacy combines art and science. This AMA Europe ’24 keynote explains why and explores the use of AI as a catalyst for new ways of working.

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Feb 10, 24

I inEvidence

Periodic Table of Customer Advocacy

The science of storytelling means combining various human elements into the perfect formula for your program. This is our periodic table of storytelling elements.

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Jan 26, 24

I Robin Hamilton

’24 Survey – the year of the great reset

Analysis of the 2024 Advocate Marketing Global Survey, with key takeaways, market trends and a look at what the future holds.

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Jun 17, 22

I inEvidence

AMA USA 2022: The Highlights

If you’ve ever wondered whether going to customer advocacy conferences or meetups is worth it, here are the highlights from Advocate Marketing Academy USA 2022.

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Jun 16, 22

I inEvidence

Lessons in Storytelling

Emma Clarke speaks about storytelling as a voiceover, the London underground, and Jennifer Lawrence

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Feb 18, 22

I inEvidence

The Advocacy Line

Ever pictured Customer Advocacy as a train line? We did. Mind the Gap!

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