I Kate Hickson
Twenty years is a long time in any job. But in the world of customer advocacy – just how much has changed since 2005?
Innovation
inEvidence Labs
Insights, ideas and strategies to expand your storytelling horizons.
inEvidence Labs
I Peter Barton
Customer advocacy programs are missing a glaring opportunity to create a point of difference.
I Peter Barton
There is no shortage of advice for those looking to start a writing project. For writers of purposeful content, I’d suggest there is one good place to start: the ending.
I Elliot McIntosh
For some, there’s nothing like the experience of an on-site video shoot. For Elliot McIntosh, the most important part of video production – and the real buzz – is in the edit. He tells us why.
I Peter Barton
There are two subjects in a reference story: the customer and the client. The challenge is to make both look good. Today and tomorrow.
I inEvidence
APJ covers a huge area and an even broader diversity of cultures and client expectations. Learn about achieving advocacy success in this remarkable region.
I Peter Barton
In a world awash with AI-generated chaff, it will be up to content creators to demonstrate the value of the human touch.
I Jessica Harris
Discover what makes our Cape Town correspondent tick: from taking chances in work, to talking to plants.
I Peter Barton
800 words can be reduced to 100, three-minutes of video can be cut to six seconds, but that's only part of the story.
I inEvidence
Every month, inEvidence writers virtually travel the globe in pursuit of a good story. Often, it’s the incidental details that elevate them.
I Jocelyn Lau
Learn a little more about the people who make inEvidence what it is, starting with Singapore's own Jocelyn Lau.
I Kate Hickson
The customer in the spotlight: just what is customer advocacy and how can you use it to turn your customers into your greatest marketing tool?
I inEvidence
News you can actually use: Advocacy at Events goes live, A New Look, See us at Customer XCon Boston '24. and launching inEvidence Labs
I Robin Hamilton
The future of tech marketing is human-crafted quality with AI-powered efficiency. Here’s how inEvidence is leaning into AI
I Robin Hamilton
When does ‘classic’ branding become ‘old fashioned’? Explaining the thought process behind the inEvidence brand update
I Verity Shuttleworth
When you create and share accessible content, you empower the people you communicate with
I inEvidence
A human and creative approach to the interview experience can capture more unique colour, insight and anecdotes. A list of questions is not enough, yet sticking to a process can create more effective stories
I Frank Wood
From the inEvidence Edit Suite, a step-by-step guide to building effective customer stories, from script choices to music
I Chris Lovett
How a recent trip to South Africa reminds us that, with the best storytelling, preparation can take you only so far
I Robin Hamilton
Great customer advocacy combines art and science. This AMA Europe ’24 keynote explains why and explores the use of AI as a catalyst for new ways of working.
I inEvidence
The science of storytelling means combining various human elements into the perfect formula for your program. This is our periodic table of storytelling elements.
I Robin Hamilton
Analysis of the 2024 Advocate Marketing Global Survey, with key takeaways, market trends and a look at what the future holds.
I inEvidence
If you’ve ever wondered whether going to customer advocacy conferences or meetups is worth it, here are the highlights from Advocate Marketing Academy USA 2022.
I inEvidence
Emma Clarke speaks about storytelling as a voiceover, the London underground, and Jennifer Lawrence