Oct 31, 24

I inEvidence

Editorial insights: October 2024

Every month, inEvidence writers virtually travel the globe in pursuit of a good story. Often, it’s the incidental details that elevate them.

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Oct 31, 24

I Jocelyn Lau

Meet the team: Jocelyn Lau

Learn a little more about the people who make inEvidence what it is, starting with Singapore's own Jocelyn Lau.

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Oct 17, 24

I Kate Hickson

What is Customer Advocacy?

The customer in the spotlight: just what is customer advocacy and how can you use it to turn your customers into your greatest marketing tool?

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Oct 07, 24

I inEvidence

inEvidence News Oct ’24

News you can actually use: Advocacy at Events goes live, A New Look, See us at Customer XCon Boston '24. and launching inEvidence Labs

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Aug 21, 24

I Robin Hamilton

AI-Enhanced Customer Storytelling

The future of tech marketing is human-crafted quality with AI-powered efficiency. Here’s how inEvidence is leaning into AI

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Aug 16, 24

I Robin Hamilton

The Hamburger

When does ‘classic’ branding become ‘old fashioned’? Explaining the thought process behind the inEvidence brand update

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Aug 13, 24

I Verity Shuttleworth

Why Accessible Equals Inclusive

When you create and share accessible content, you empower the people you communicate with

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Aug 12, 24

I inEvidence

10 Top Interviewing Tips

A human and creative approach to the interview experience can capture more unique colour, insight and anecdotes. A list of questions is not enough, yet sticking to a process can create more effective stories

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Apr 11, 24

I Frank Wood

Anatomy of an Edit

From the inEvidence Edit Suite, a step-by-step guide to building effective customer stories, from script choices to music

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Apr 09, 24

I Chris Lovett

Leaving Space for Unpredictability

How a recent trip to South Africa reminds us that, with the best storytelling, preparation can take you only so far

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Mar 19, 24

I Robin Hamilton

When Art Meets Science

Great customer advocacy combines art and science. This AMA Europe ’24 keynote explains why and explores the use of AI as a catalyst for new ways of working.

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Feb 10, 24

I inEvidence

Periodic Table of Customer Advocacy

The science of storytelling means combining various human elements into the perfect formula for your program. This is our periodic table of storytelling elements.

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Jan 26, 24

I Robin Hamilton

’24 Survey – the year of the great reset

Analysis of the 2024 Advocate Marketing Global Survey, with key takeaways, market trends and a look at what the future holds.

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Jun 17, 22

I inEvidence

AMA USA 2022: The Highlights

If you’ve ever wondered whether going to customer advocacy conferences or meetups is worth it, here are the highlights from Advocate Marketing Academy USA 2022.

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Jun 16, 22

I inEvidence

Lessons in Storytelling

Emma Clarke speaks about storytelling as a voiceover, the London underground, and Jennifer Lawrence

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Feb 18, 22

I inEvidence

The Advocacy Line

Ever pictured Customer Advocacy as a train line? We did. Mind the Gap!

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