Hello, Frank Wood here, Senior Video Editor at inEvidence. I have been tinkering with videos for as long as I can remember – and for over 10 years on behalf of inEvidence and its clients.

For me, video editing is a field that combines logic, creativity, problem solving – and LOTS of trial and error. I am always striving for the perfectly balanced video that hits all the beats in terms of emotion and engagement, but also tells a succinct and easy-to-digest story. It’s not always easy, but it’s the challenge that keeps me coming back!

With the advent of remote working, very few people get to see what actually goes on under the hood of an edit these days. What most see is a final edit, the finished jigsaw if you will. Some people may think we just hit a magic ‘edit video’ button and let the machine do all the work while we sip coffee and read a comic, but there is actually multiple days’ worth of process required to put all those jigsaw pieces together.

This five-minute overview video aims to give you a little insight into the editing world. And perhaps an explanation as to why I get a little grumpy when asked to change the music track so late in the game!