I Alex Fernandes
Fewer than 1 in 5 reference stories feature women as the primary voices. It's time to accelerate action.
Innovation
inEvidence Labs
Insights, ideas and strategies to expand your storytelling horizons.
inEvidence Labs
I Peter Barton
You can be too early to tell a story, and you can be too late. Better to give yourself a menu of storytelling options.
I Verity Shuttleworth
In the age of AI and deep fakes, true authenticity comes from embracing the individuality and nuance of your customers
I Peter Barton
Both business journalism and advocacy storytelling aim to explain often complex topics to a wider audience. But their approach to content gathering is very different.
I Peter Barton
Twelve committed advocates competing for a $5,000 cash prize in front a live Las Vegas audience, with millions more watching online. Could this be the pinnacle of advocacy?
I Peter Barton
Pre-COVID, it would be rare for there to be more than four people on an interview. Today, the average is six. This is not necessarily a good thing.
I Kate Hickson
Twenty years is a long time in any job. But in the world of customer advocacy – just how much has changed since 2005?
I Peter Barton
Customer advocacy programs are missing a glaring opportunity to create a point of difference.
I Peter Barton
There is no shortage of advice for those looking to start a writing project. For writers of purposeful content, I’d suggest there is one good place to start: the ending.
I Elliot McIntosh
For some, there’s nothing like the experience of an on-site video shoot. For Elliot McIntosh, the most important part of video production – and the real buzz – is in the edit. He tells us why.
I Peter Barton
There are two subjects in a reference story: the customer and the client. The challenge is to make both look good. Today and tomorrow.
I inEvidence
APJ covers a huge area and an even broader diversity of cultures and client expectations. Learn about achieving advocacy success in this remarkable region.
I Peter Barton
In a world awash with AI-generated chaff, it will be up to content creators to demonstrate the value of the human touch.
I Jessica Harris
Discover what makes our Cape Town correspondent tick: from taking chances in work, to talking to plants.
I Peter Barton
800 words can be reduced to 100, three-minutes of video can be cut to six seconds, but that's only part of the story.
I inEvidence
Every month, inEvidence writers virtually travel the globe in pursuit of a good story. Often, it’s the incidental details that elevate them.
I Jocelyn Lau
Learn a little more about the people who make inEvidence what it is, starting with Singapore's own Jocelyn Lau.
I Kate Hickson
The customer in the spotlight: just what is customer advocacy and how can you use it to turn your customers into your greatest marketing tool?
I inEvidence
News you can actually use: Advocacy at Events goes live, A New Look, See us at Customer XCon Boston '24. and launching inEvidence Labs
I Robin Hamilton
The future of tech marketing is human-crafted quality with AI-powered efficiency. Here’s how inEvidence is leaning into AI
I Robin Hamilton
When does ‘classic’ branding become ‘old fashioned’? Explaining the thought process behind the inEvidence brand update
I Verity Shuttleworth
When you create and share accessible content, you empower the people you communicate with
I inEvidence
A human and creative approach to the interview experience can capture more unique colour, insight and anecdotes. A list of questions is not enough, yet sticking to a process can create more effective stories
I Frank Wood
From the inEvidence Edit Suite, a step-by-step guide to building effective customer stories, from script choices to music