Apr 22, 25

I Peter Barton

The Case for Adding Lists to Your To-Do List

List-making can be an intellectual exercise and an event around which to build other marketing activity.

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Apr 14, 25

I Robin Hamilton

Storytelling Success through Seamless Connections

How serendipity, software, and storytelling all come together

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Apr 10, 25

I Peter Barton

When Words Fail, go for the Feels

Customer references must be purposeful. If you want the consumer to act, first you must make them feel.

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Apr 01, 25

I Peter Barton

In Praise of Handwriting

Handwriting might be slow, it might not be super-scalable, but it can help your message reach and influence more people.

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Mar 31, 25

I Rich Moody

Meet the team: Rich Moody

For this edition of meet the team we're heading to Yorkshire with our resident anglo-american video producer.

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Mar 26, 25

I Peter Barton

The Slippery Slope of Manipulating the Authentic

If editing a customer’s quote is acceptable in the written form, is it ok to use text-to-speech AI in video?

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Mar 19, 25

I Nick Midgley

Meet the team: Nick Midgley

Learn a little more about the people who make inEvidence what it is. This month we're learning about hi-fis and Gary Oldman!

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Mar 18, 25

I Peter Barton

Cultural Inspiration: Spring ’25

Three pieces of culture that have made me think about how I work, how I write, and how I ask questions.

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Mar 13, 25

I Peter Barton

Controlling the controllables in a distracting world

There is rarely a pristine moment to consume content, but there are ways to create a calmer, more effective environment.

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Mar 07, 25

I Alex Fernandes

Diverse voices can break barriers

Fewer than 1 in 5 reference stories feature women as the primary voices. It's time to accelerate action.

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Mar 04, 25

I Peter Barton

Trolls, goats and storytelling sweet spots

You can be too early to tell a story, and you can be too late. Better to give yourself a menu of storytelling options.

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Feb 27, 25

I Verity Shuttleworth

From Deception to Reality: The Power of True Stories

In the age of AI and deep fakes, true authenticity comes from embracing the individuality and nuance of your customers

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Feb 25, 25

I Peter Barton

Dial up the smiles, park the cynicism

Both business journalism and advocacy storytelling aim to explain often complex topics to a wider audience. But their approach to content gathering is very different.

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Feb 19, 25

I Peter Barton

Excelling at Advocacy

Twelve committed advocates competing for a $5,000 cash prize in front a live Las Vegas audience, with millions more watching online. Could this be the pinnacle of advocacy?

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Feb 13, 25

I Peter Barton

Interview etiquette for video calls

Pre-COVID, it would be rare for there to be more than four people on an interview. Today, the average is six. This is not necessarily a good thing.

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Jan 29, 25

I Kate Hickson

20 years of customer advocacy

Twenty years is a long time in any job. But in the world of customer advocacy – just how much has changed since 2005?

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Jan 28, 25

I Peter Barton

The customer interview as an experience

Customer advocacy programs are missing a glaring opportunity to create a point of difference.

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Jan 21, 25

I Peter Barton

Lessons in structure, from the editors of The Traitors

There is no shortage of advice for those looking to start a writing project. For writers of purposeful content, I’d suggest there is one good place to start: the ending.

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Jan 21, 25

I Elliot McIntosh

A window into new worlds: an insider’s view of video editing

For some, there’s nothing like the experience of an on-site video shoot. For Elliot McIntosh, the most important part of video production – and the real buzz – is in the edit. He tells us why.

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Jan 14, 25

I Peter Barton

Lessons in reality, from Henry VIII

There are two subjects in a reference story: the customer and the client. The challenge is to make both look good. Today and tomorrow.

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Dec 18, 24

I inEvidence

Cultivating advocacy in Asia-Pacific

APJ covers a huge area and an even broader diversity of cultures and client expectations. Learn about achieving advocacy success in this remarkable region.

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Dec 10, 24

I Peter Barton

The value of humans in a GenAI World

In a world awash with AI-generated chaff, it will be up to content creators to demonstrate the value of the human touch.

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Dec 09, 24

I Jessica Harris

Meet the team: Jessica Harris

Discover what makes our Cape Town correspondent tick: from taking chances in work, to talking to plants.

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Dec 03, 24

I Peter Barton

Short, Shorter, Shortest

800 words can be reduced to 100, three-minutes of video can be cut to six seconds, but that's only part of the story.

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