Jun 25, 25

I Elliot McIntosh

Pride Month Spotlight

A short reflection from our video editor, Elliot, on being part of the queer community and the values that it brings.

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Jun 24, 25

I Alex Fernandes

2025 Advocate Marketing Global Survey: The Results

Our biggest ever survey shows the world of advocacy is modernizing rapidly, embracing collaboration, and finding smart ways to thrive.

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Jun 20, 25

I Alex Fernandes

Fancy a line?

Who doesn’t. A good line is as coveted in customer advocacy storytelling as any other media - the trick to getting one, is asking the right questions.

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Jun 20, 25

I Peter Barton

The Fun in Asking Tough Questions

Interviewing your advocates should never be confrontational, but it needn’t be powder-puff. There are ways of making tough questions fun.

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Jun 05, 25

I Faye Lewis

Meet the team: Faye Lewis

Learn more about inEvidence's Shrewsbury correspondent: from reality TV to Yoga!

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Jun 05, 25

I Peter Barton

Interview lessons from Dua Lipa

The English/Albanian singer, songwriter and actress has a book club. Her conversation with authors proves she is an accomplished interviewer.

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May 07, 25

I Evan Jones

Where passion and profession collides

Lessons from two decades of drum machines, photos, and advocacy practice.

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May 06, 25

I Peter Barton

Off-Script with the Follow-Up Question

There is value in deliberating a long-list of interview questions. Just don’t become fixated on asking every one.

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Apr 29, 25

I Peter Barton

In a League of Their Own

Often, as a second-tier reference, the anonymous story is an afterthought. This is a waste.

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Apr 22, 25

I Peter Barton

The Case for Adding Lists to Your To-Do List

List-making can be an intellectual exercise and an event around which to build other marketing activity.

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Apr 14, 25

I Robin Hamilton

Storytelling Success through Seamless Connections

How serendipity, software, and storytelling all come together

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Apr 10, 25

I Peter Barton

When Words Fail, go for the Feels

Customer references must be purposeful. If you want the consumer to act, first you must make them feel.

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Apr 01, 25

I Peter Barton

In Praise of Handwriting

Handwriting might be slow, it might not be super-scalable, but it can help your message reach and influence more people.

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Mar 31, 25

I Rich Moody

Meet the team: Rich Moody

For this edition of meet the team we're heading to Yorkshire with our resident anglo-american video producer.

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Mar 26, 25

I Peter Barton

The Slippery Slope of Manipulating the Authentic

If editing a customer’s quote is acceptable in the written form, is it ok to use text-to-speech AI in video?

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Mar 19, 25

I Nick Midgley

Meet the team: Nick Midgley

Learn a little more about the people who make inEvidence what it is. This month we're learning about hi-fis and Gary Oldman!

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Mar 18, 25

I Peter Barton

Cultural Inspiration: Spring ’25

Three pieces of culture that have made me think about how I work, how I write, and how I ask questions.

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Mar 13, 25

I Peter Barton

Controlling the controllables in a distracting world

There is rarely a pristine moment to consume content, but there are ways to create a calmer, more effective environment.

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Mar 07, 25

I Alex Fernandes

Diverse voices can break barriers

Fewer than 1 in 5 reference stories feature women as the primary voices. It's time to accelerate action.

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Mar 04, 25

I Peter Barton

Trolls, goats and storytelling sweet spots

You can be too early to tell a story, and you can be too late. Better to give yourself a menu of storytelling options.

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Feb 27, 25

I Verity Shuttleworth

From Deception to Reality: The Power of True Stories

In the age of AI and deep fakes, true authenticity comes from embracing the individuality and nuance of your customers

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Feb 25, 25

I Peter Barton

Dial up the smiles, park the cynicism

Both business journalism and advocacy storytelling aim to explain often complex topics to a wider audience. But their approach to content gathering is very different.

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Feb 19, 25

I Peter Barton

Excelling at Advocacy

Twelve committed advocates competing for a $5,000 cash prize in front a live Las Vegas audience, with millions more watching online. Could this be the pinnacle of advocacy?

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Feb 13, 25

I Peter Barton

Interview etiquette for video calls

Pre-COVID, it would be rare for there to be more than four people on an interview. Today, the average is six. This is not necessarily a good thing.

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