Jun 24, 25

I Alex Fernandes

2025 Advocate Marketing Global Survey: The Results

Our biggest ever survey shows the world of advocacy is modernizing rapidly, embracing collaboration, and finding smart ways to thrive.

.

Jan 21, 25

I Elliot McIntosh

A window into new worlds: an insider’s view of video editing

For some, there’s nothing like the experience of an on-site video shoot. For Elliot McIntosh, the most important part of video production – and the real buzz – is in the edit. He tells us why.

.

Dec 18, 24

I inEvidence

Cultivating advocacy in Asia-Pacific

APJ covers a huge area and an even broader diversity of cultures and client expectations. Learn about achieving advocacy success in this remarkable region.

.

Dec 03, 24

I Peter Barton

Short, Shorter, Shortest

800 words can be reduced to 100, three-minutes of video can be cut to six seconds, but that's only part of the story.

.

Oct 17, 24

I Kate Hickson

What is Customer Advocacy?

The customer in the spotlight: just what is customer advocacy and how can you use it to turn your customers into your greatest marketing tool?

.

Apr 11, 24

I Frank Wood

Anatomy of an Edit

From the inEvidence Edit Suite, a step-by-step guide to building effective customer stories, from script choices to music

.

Apr 09, 24

I Chris Lovett

Leaving Space for Unpredictability

How a recent trip to South Africa reminds us that, with the best storytelling, preparation can take you only so far

.

Jun 16, 22

I inEvidence

Lessons in Storytelling

Emma Clarke speaks about storytelling as a voiceover, the London underground, and Jennifer Lawrence

.

Feb 18, 22

I inEvidence

The Advocacy Line

Ever pictured Customer Advocacy as a train line? We did. Mind the Gap!

.