May 19, 26

I Ida Iftakhar and Sophia Turner

The Future in Focus: Investing in the Next Generation

Bridging the gap between education and the professional world through youth mentorship.

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May 12, 26

I inEvidence

How to Repurpose Case Studies into Sales Assets

Let’s break down how to turn human-centric customer stories into sales-friendly and usable assets.

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May 06, 26

I inEvidence

Where AI Works in Advocacy and Where It Doesn’t 

AI is transforming customer programs, boosting efficiency and driving automation, but human connection remains essential

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Apr 28, 26

I inEvidence

Customer Story Funnel: From Awareness to Decision

Why the same case study won’t work for everyone (and what to use instead)

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Apr 21, 26

I inEvidence

5 Ways to Streamline Content Creation

How to scale your B2B storytelling output without sounding like a robot

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Apr 14, 26

I inEvidence

Why Sales Teams Ignore Your Case Studies

Your sales reps don’t have time to read 2,000 words. Learn how to turn long-form stories into the high-speed assets they actually need.

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Apr 08, 26

I Chris Lovett

3 Ways to Create B2B Content with a Heart  

And how to do it without losing sight of your mission

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Mar 31, 26

I Frank Wood

Anatomy of an Edit (part two)

What really goes into a 3 minute video

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Mar 24, 26

I inEvidence

Show off Your Tech Without Alienating Audiences

The best way to show your impact without being too technical is by simply using the tried-and-tested ‘show, don’t tell’.

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Mar 17, 26

I inEvidence

Is Your Case Study Too Perfect?

Scepticism is the default for B2B buyers. So why does flawed authenticity build more trust than a polished press release?

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Mar 10, 26

I inEvidence

Beyond the Vanity Metric: Measuring Real Impact

Stop counting page views and start proving revenue influence. Here are the three essential metrics to prove advocacy ROI

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Mar 05, 26

I Peter Barton

Finding Space for Your Stronger Stories

Global organisations want global consistency but that leaves little room to go big on stronger stories

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Mar 03, 26

I inEvidence

Stop Wasting Great Case Studies

How to repurpose one story into dozens of marketing assets

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Feb 24, 26

I Peter Barton

Building a Cinematic Universe for Advocates

Customer stories needn’t be isolated islands. They can be gateways to a wider world.

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Feb 23, 26

I Verity Shuttleworth

From Assumptions to Authenticity

What customer advocacy teams need to know about filming in India

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Feb 19, 26

I Peter Barton

The value of experience in the K-shaped economy

As the squeezed middle tries to do more with less, there is a risk that the pursuit of efficiency will damage experience

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Feb 17, 26

I Faye Lewis

What does real customer advocacy look like?

There’s no one-size-fits-all approach to advocacy

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Feb 10, 26

I Alex Fernandes

Finding the Love in Customer Advocacy

What Valentine’s Day reminds us about trust, constancy and the little things

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Jan 29, 26

I Robin Hamilton

Customer Advocacy in 2026: Five Shifts That Matter

AI efficiency meets buyers' longing to trust

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Jan 29, 26

I Peter Barton

Easy words hide a cultural disconnect

Finding connection beyond language

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Jan 27, 26

I inEvidence

How to Get Your Company Excited About Advocacy

You have a fabulous advocacy program with a lot of potential, so why is there so little internal interest?

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Jan 20, 26

I Rich Moody

A Day in the Life of a Video Producer

How we prep for customer shoots

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Jan 13, 26

I inEvidence

The #1 Mistake in B2B Case Study Content

Too many amazing customer success stories fail to gain attention and stir excitement in potential clients. Here is how to fix it.

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Jan 07, 26

I Nick Midgley

When 1000 Words Is Worth More Than a Picture

Case studies are the bread and butter of customer advocacy. Here is why they matter.

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