The #1 Mistake in B2B Case Study Content

Jan 13, 26

I inEvidence

The #1 Mistake in B2B Case Study Content

Too many amazing customer success stories fail to gain attention and stir excitement in potential clients. Here is how to fix it.

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When 1000 Words Is Worth More Than a Picture

Jan 07, 26

I Nick Midgley

When 1000 Words Is Worth More Than a Picture

Case studies are the bread and butter of customer advocacy. Here is why they matter.

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Jan 06, 26

I Peter Barton

Cultural Inspiration: Winter 25

Thought-provoking cultural pieces from 2025

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Dec 17, 25

I Peter Barton

Custard Creams and Code

The art of simplifying enterprise tech

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Dec 16, 25

I Verity Shuttleworth

Do You Really Need a Written and a Video Case Study?

What comes first, the case study or video, and do you need both? Here is our chicken and egg guide to customer stories.

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Dec 08, 25

I Alex Fernandes

The 12 Days of Customer Advocacy

A festive riff on the classic carol - minus the birds, plus enhanced CX.

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Systems, Curiosity and the Future of Work

Nov 18, 25

I Peter Barton

Systems, Curiosity and the Future of Work

Will AI force us to serve a machine, or free us to expand our playground?

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Impact Editor, and the Changing Role of the Content Creator

Oct 21, 25

I Peter Barton

Impact Editor, and the Changing Role of the Content Creator

It is not enough to simply create content, creators must be invested in how that content plays out.

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Oct 16, 25

I Verity Shuttleworth

Someone asked me a while ago: “How do you live your life?” It was such a simple question, but a powerful one. Most of us have a sense of the values that guide us, but saying them out loud, really owning them, is something quite different.

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Oct 13, 25

I Peter Barton

Slow & Steady not Built for Buzz

Advocacy marketers need a media mindset. Your customers are exciting, high-profile names, and the process of creating their advocacy story is the real marketing gold. Ditch the caution and start giving these stories the promotion they deserve.

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News Authority Finds Strength in Community Action

Sep 16, 25

I Peter Barton

News Authority Finds Strength in Community Action

Trust in mainstream news is in decline. The rise in credible community action suggests there is an alternative approach.

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What Makes Judging the Academy Awards So Exciting?

Aug 13, 25

I inEvidence

What Makes Judging the Academy Awards So Exciting?

Watch the videos and find out from the judges themselves

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Jul 03, 25

I Dani Bobe

Meet the team: Dani Bobe

Learn more about inEvidence's Bucharest cat loving cyclist

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Memes, Imitation and Marketing Cut-Through

Jul 01, 25

I Peter Barton

Memes, Imitation and Marketing Cut-Through

Relatable, funny and human are not words usually associated with tech case studies. Memes can lighten the mood and reinforce your message.

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Jun 26, 25

I inEvidence

Don’t keep that talent hidden, BRAG!

Customer advocacy is full of talented people who make their clients shine. It’s time for some well-earned recognition.

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Jun 25, 25

I Elliot McIntosh

Pride Month Spotlight

A short reflection from our video editor, Elliot, on being part of the queer community and the values that it brings.

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2025 Advocate Marketing Global Survey: The Results

Jun 24, 25

I Alex Fernandes

2025 Advocate Marketing Global Survey: The Results

Our biggest ever survey shows the world of advocacy is modernizing rapidly, embracing collaboration, and finding smart ways to thrive.

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Jun 20, 25

I Alex Fernandes

Fancy a line?

Who doesn’t. A good line is as coveted in customer advocacy storytelling as any other media - the trick to getting one, is asking the right questions.

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