Nov 18, 25

I Peter Barton

Systems, Curiosity and the Future of Work

Will AI force us to serve a machine, or free us to expand our playground?

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Oct 21, 25

I Peter Barton

Impact Editor, and the Changing Role of the Content Creator

It is not enough to simply create content, creators must be invested in how that content plays out.

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Oct 16, 25

I Verity Shuttleworth

How Do You Live Your Life?

Someone asked me a while ago: “How do you live your life?” It was such a simple question, but a powerful one. Most of us have a sense of the values that guide us, but saying them out loud, really owning them, is something quite different.

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Oct 13, 25

I Peter Barton

Slow & Steady not Built for Buzz

Advocacy marketers need a media mindset. Your customers are exciting, high-profile names, and the process of creating their advocacy story is the real marketing gold. Ditch the caution and start giving these stories the promotion they deserve.

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Sep 16, 25

I Peter Barton

News Authority Finds Strength in Community Action

Trust in mainstream news is in decline. The rise in credible community action suggests there is an alternative approach.

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Aug 13, 25

I inEvidence

What Makes Judging the Academy Awards So Exciting?

Watch the videos and find out from the judges themselves

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Jul 03, 25

I Dani Bobe

Meet the team: Dani Bobe

Learn more about inEvidence's Bucharest cat loving cyclist

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Jul 01, 25

I Peter Barton

Memes, Imitation and Marketing Cut-Through

Relatable, funny and human are not words usually associated with tech case studies. Memes can lighten the mood and reinforce your message.

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Jun 26, 25

I inEvidence

Don’t keep that talent hidden, BRAG!

Customer advocacy is full of talented people who make their clients shine. It’s time for some well-earned recognition.

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Jun 25, 25

I Elliot McIntosh

Pride Month Spotlight

A short reflection from our video editor, Elliot, on being part of the queer community and the values that it brings.

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Jun 24, 25

I Alex Fernandes

2025 Advocate Marketing Global Survey: The Results

Our biggest ever survey shows the world of advocacy is modernizing rapidly, embracing collaboration, and finding smart ways to thrive.

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Jun 20, 25

I Alex Fernandes

Fancy a line?

Who doesn’t. A good line is as coveted in customer advocacy storytelling as any other media - the trick to getting one, is asking the right questions.

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Jun 20, 25

I Peter Barton

The Fun in Asking Tough Questions

Interviewing your advocates should never be confrontational, but it needn’t be powder-puff. There are ways of making tough questions fun.

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Jun 05, 25

I Faye Lewis

Meet the team: Faye Lewis

Learn more about inEvidence's Shrewsbury correspondent: from reality TV to Yoga!

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Jun 05, 25

I Peter Barton

Interview lessons from Dua Lipa

The English/Albanian singer, songwriter and actress has a book club. Her conversation with authors proves she is an accomplished interviewer.

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May 07, 25

I Evan Jones

Where passion and profession collides

Lessons from two decades of drum machines, photos, and advocacy practice.

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May 06, 25

I Peter Barton

Off-Script with the Follow-Up Question

There is value in deliberating a long-list of interview questions. Just don’t become fixated on asking every one.

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Apr 29, 25

I Peter Barton

In a League of Their Own

Often, as a second-tier reference, the anonymous story is an afterthought. This is a waste.

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Apr 22, 25

I Peter Barton

The Case for Adding Lists to Your To-Do List

List-making can be an intellectual exercise and an event around which to build other marketing activity.

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Apr 14, 25

I Robin Hamilton

Storytelling Success through Seamless Connections

How serendipity, software, and storytelling all come together

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Apr 10, 25

I Peter Barton

When Words Fail, go for the Feels

Customer references must be purposeful. If you want the consumer to act, first you must make them feel.

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Apr 01, 25

I Peter Barton

In Praise of Handwriting

Handwriting might be slow, it might not be super-scalable, but it can help your message reach and influence more people.

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Mar 31, 25

I Rich Moody

Meet the team: Rich Moody

For this edition of meet the team we're heading to Yorkshire with our resident anglo-american video producer.

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Mar 26, 25

I Peter Barton

The Slippery Slope of Manipulating the Authentic

If editing a customer’s quote is acceptable in the written form, is it ok to use text-to-speech AI in video?

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