Here, at inEvidence, us video producers know that the success of any customer shoot starts long before the camera is recording. Preparation is the backbone of telling a customer’s story in a way that feels authentic, polished, and aligned with our client’s brand goals. From research and logistics to building trust with the customer being filmed, every step is carefully planned to ensure the shoot runs smoothly and delivers compelling results.

Understanding the story
The first stage of preparation is getting to know the story we’re there to capture. We as producers work closely with the client team to understand the purpose of the shoot: what message needs to come across, how the customer’s personal experience supports that message, and which themes or soundbites will make the strongest impact.

We review written case study materials, background documents, and conduct pre-interview customer briefing calls, so when we arrive on set, we have a clear narrative and creative framework in mind.

Pre-interview and relationship building
Because many customer participants aren’t used to being on camera, it’s vital to put them at ease well before the shoot day. We always try to set up pre-shoot interviews; informal video calls that help us get to know the individual, their comfort level, how they speak and the key points they’re excited to share.

This isn’t just about gathering content; it’s also about building rapport so the customer feels confident, prepared, and supported. So, by the time we meet in person, there’s already a trust established (as well as a familiar face!).

Logistics and creative vision
We like to take care of all the key details: preparing creative briefs, confirming locations, scouting spaces for the best light and sound, scheduling interview times, and coordinating with client contacts. We create call sheets and shot lists, so everyone knows what to expect on shoot day. This level of preparation minimises any disruption to the customer’s already busy working day and ensures we capture everything needed.

Each shoot is also a creative opportunity. Working with our camera crews to plan the look and feel of a video, we map out whether the goal is a clean corporate aesthetic or a more relaxed personal tone. We think carefully about framing, lighting, and background to match the customer’s story and our client’s desired outcome.

On-the-day support
On the day of the shoot, we can wear multiple hats, director, interviewer, project manager and media coach. We keep the schedule running as smooth as possible, brief the customer on what to expect, and guide them through the process so the experience feels natural and enjoyable! By anticipating nerves and providing encouragement, our aim is to help capture engaging on-camera conversations that highlight the interviewees’ genuine voice. The more relaxed they are, the more natural and real they sound. And the more authentic the final video.

A foundation for great storytelling
The preparation we, as producers, put into customer shoots ensures that when the camera rolls, the focus is entirely on storytelling, not troubleshooting. By planning thoroughly, guiding customers with care, and keeping the process relaxed, we make sure participants not only share their story effectively but also enjoy the experience of being part of the video. Every detail is designed to create compelling content for our clients while leaving their customers feeling valued, supported, and proud of the story they’ve helped tell.

Click here to see some of the video team’s work or, if you want to learn more, contact us here.