Will AI force us to serve a machine, or free us to expand our playground?
inEvidence
18 February 2022
The Advocacy Line
Ever pictured Customer Advocacy as a train line? We did. Mind the Gap!
It is not enough to simply create content, creators must be invested in how that content plays out.
Someone asked me a while ago: “How do you live your life?” It was such a simple question, but a powerful one. Most of us have a sense of the values that guide us, but saying them out loud, really owning them, is something quite different.
Other stories
Will AI force us to serve a machine, or free us to expand our playground?
It is not enough to simply create content, creators must be invested in how that content plays out.
Someone asked me a while ago: “How do you live your life?” It was such a simple question, but a powerful one. Most of us have a sense of the values that guide us, but saying them out loud, really owning them, is something quite different.
Advocacy marketers need a media mindset. Your customers are exciting, high-profile names, and the process of creating their advocacy story is the real marketing gold. Ditch the caution and start giving these stories the promotion they deserve.