Welcome to ‘The 12 Days of Customer Advocacy’, the only holiday blog guaranteed to get ‘a partridge in a pear tree’ stuck in your head while simultaneously improving your customer strategy. Think of it as your festive guide to turning everyday users into raving superfans. So, peel the window off your advent calendar, grab a mince pie and let’s unwrap how advocacy can make your brand shine brighter than a department store Christmas tree on Black Friday.

On the first day of advocacy, my customer gave to me…
An honest review for free.
The simplest yet greatest gift: authentic feedback. No filters, no scripts – just honest to goodness truth you can amplify and share.

On the second day of advocacy, my customer gave to me…
Two referrals sent.
Word-of-mouth beats any ad spend. Happy customers don’t just stay; they bring their friends.

On the third day of advocacy, my customer gave to me…
Three insights shared.
Customers often see gaps faster than teams do. Invite them into the conversation.

On the fourth day of advocacy, my customer gave to me…
Four stories told.
First-hand customer experience translates into powerful, relatable narrative content – fuel for your brand and reassurance for future buyers.

On the fifth day of advocacy, my customer gave to me…
FIIIVE SOCIAL POSTS.
The gold star of peer-to-peer influence: unsolicited praise that spreads fast and far.

On the sixth day of advocacy, my customer gave to me…
Six demos given.
Power users love showing newcomers how it’s done. And often they’re better at it than your sales team.

On the seventh day of advocacy, my customer gave to me…
Seven surveys answered.
Not just quick polls – informed responses that help shape the roadmap.

On the eighth day of advocacy, my customer gave to me…
Eight bugs uncovered.
Advocates don’t complain to tear you down – they point out cracks so you can build stronger programs.

On the ninth day of advocacy, my customer gave to me…
Nine quotes for marketing.
Because nothing beats real voices giving testament to proven value.

On the tenth day of advocacy, my customer gave to me…
Ten beta testers testing.
Early adopters make great quality-control detectives, so your launch goes hitch-free.

On the eleventh day of advocacy, my customer gave to me…
Eleven users cheering.
Your product becomes part of their identity. Your success equals their success – they want you to win!

On the twelfth day of advocacy, my customer gave to me…
Twelve champions championing.
A community energized, vocal and connected – your most sustainable growth engine.

And there you have it, twelve merry, metric-boosting, loyalty-loving ways to turn your customers into your personal hype choir. And as we prepare to wave goodbye to 2025, remember: customer advocacy isn’t just for Christmas… it’s a year-round strategy that amounts to actual gold rings for your business.

So, go forth, spread cheer, and – with our help – may your customers sing your praises louder than your grandad after too much eggnog.

Merry Christmas!