The image shows the inEvidence logo with the text "InEvidence" in bold black letters, accompanied by the tagline "customer storytellers" in smaller black letters beneath it.

Written

The written case study is one of the key pillars of customer advocacy, and safe to say we’ve written a few in our time, over 10,000 to be exact. An essential tool for sales, we’ve seen for ourselves the power these assets wield in winning deals. But we know that written content goes beyond just case studies: technical whitepapers, first-person blogs, success slides and even social cards all play their part in a successful reference program and are an excellent way of showcasing one story from multiple perspectives. Let our seasoned writers eloquently tell your customers’ stories. 

WRITTEN

VIDEO

VISUAL

HYBRID

COMBINED

ANIMATION

Case Study

A tablet displays three floating articles with headlines related to innovation, growth, and technology. The background features a light green color, and the articles include images of stadium seating.

Wrexham AFC

Part of a 12-piece BoM including multiple videos, photography, socials, and written stories covering different solutions and perspectives.

Details

6 interviews | 12-piece BoM | Customer story | Layout | Photography

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Three digital tablets displaying a magazine layout in Japanese. The central tablet shows two profile pictures with text, while the others display articles. The background is a soft green surface.

Mercari

The master asset of a 4-piece BoM, including a 1-minute read, social cards and one slider, all translated from English to Japanese.

Details

2 languages | 4-piece BoM | Customer story | Translation | Layout with photography

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A stack of white papers and a smartphone on a gray surface. The papers feature text and an illustration of a person with red accents, while the smartphone displays similar content. There is no discernible text from this perspective.

Resist Telecom

Created as part of a 5-piece BoM, including a written asset, and summarised in social cards and supporting slide.

Details

3 interviews | 5-piece BoM | Customer story | Layout with supporting illustrations

Whitepaper

A digital tablet displaying layered pages, featuring a person outdoors and text about sustainability. Logos of HP and Intel are visible on the front page. The background is light blue.

Intel

12-page whitepaper, drafted from two interviews. Pull quotes, statistics, icons, and imagery as dividers to add visual interest.

Details

2 interviews | 12 pages | Whitepaper | Icons | Photography

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A digital tablet displays multiple floating document pages. The foremost page is titled "5 Elements to Leading Successful Transformation in Banking" with an illustration of an animal character holding a sign. The tablet stands on a sleek black base.

Financial Services

Highlights of a series of events with insights from 35+ face-to-face interviews in 5 European cities, produced in English, French, and German.

Details

24 pages | Whitepaper | Face-to-face interviews | Event content capture | Illustrations | Creative artwork

Summary

Tablet displaying a website with a blue and white header featuring a building and trees. The text includes information about a pilot program and benefits like reduced air pollution. A logo and contact details are at the bottom. Background is light green.

Cole, Scott & Kissane

A high level overview of a customer story, encapsulated from a 7-piece BoM, including a video, case studies, blogs and social assets.

Details

Snapshot | Customer summary | PDF | Sales support | Portrait

OneSlider

A computer monitor displays a digital presentation slide. The slide highlights Vodafone's offshore connectivity solutions, including a case study on defense capabilities, illustrated with text boxes, graphics, and statistical data on a purple background.

Marinha

Part of a 2-piece BoM including a new case study structure and design template series for Sales to share with other customers.

Details

2-piece BoM | 16x9 | Digital format | New template designs | Icons and photography | Comprehensive speaker notes

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A digital presentation screen displays a Fujitsu case study. It highlights a 72% to 89% improvement in fraud detection rates using Anomali. The layout includes text, graphics, and a photo of two people working on a laptop.

LARUS

Supporting one slider for a 2-page case study, highlighting key metrics, customer quotes and linking to the full story.

Details

2-piece BoM | 16x9 | PPT | One slider | Summary

Blog

A tablet displaying a webpage titled "Centrica champions net zero with operator energy efficiency." The page features green-themed images, statistics about energy savings, and articles on sustainability. The background is light pink.

Salesforce

Part of a series of blogs and a written case study. This set of assets was created from one interview.

Details

1 interview | 3-par BoM | 1 case study and 2 blogs | Customer story | Design elements