Jeannine Boot, Global Dir Customer MKTG, Qlik

Jeannine Boot, Global Dir Customer MKTG, Qlik

23 October 2025
More Than a Network: The Lasting Impact of Community
Best B2B Community Academy Award Finalist 2025

At Qlik, we understand that data is a powerful force for transformation, but it’s the people who harness that power and turn it into actionable insights that truly drive meaningful change. That’s why we’ve built a thriving community of data champions through our Qlik Luminary Program.

We recently asked our Luminaries what the program means to them:

“This is really a unique community where people can meet at least twice a year. The fact that Qlik is going through such lengths of making this program a success and listening to the members of the group is remarkable”- Stefan Heinz, Bystronic

“Being a Qlik Luminary this year was an incredible experience: unparalleled networking opportunities, engaging conversations, and exclusive access to leadership.” – Nathan Hoover, UPS

“It’s fun, interactive, and felt like we were able to move the needle and provide customer feedback directly to Qlik. I feel more connected and am able to learn from Qlik and my peers.” – Mike Benassi, United Federal Credit Union

The Qlik Luminary Program: Inspiring Transformation Through Data

Qlik Luminaries are more than just users of our solutions; they are passionate advocates who inspire others with their expertise and commitment to driving business transformation through data. The program represents the pinnacle of customer advocacy, recognizing individuals who have demonstrated exceptional skill in leveraging Qlik’s solutions to achieve measurable impacts within their organizations.

Their influence extends far beyond their own walls – they are actively sharing their knowledge and success stories with the broader community, fostering a culture of continuous learning and innovation.

Cultivating Passion, Expertise, and Advocacy in Data-Driven Decision-Making

At Qlik, we work closely with our customers to develop them into ideal candidates for the Luminary Program. Each year, we invite all advocates to self-nominate, and we typically receive around 200 nominations. These individuals are our top customer advocates and counselors, driving measurable impacts from data and broadly sharing those outcomes with others, without any prompting from Qlik. Their passion, expertise, and commitment are truly inspiring, as they champion the vision of transforming data into business transformations.

The selection process is rigorous, as we strive to identify individuals who truly embody the spirit of public advocacy and have a proven track record of sharing their successes and insights with others. We nurture each individual, and many close friendships are formed between us and the Luminaries, as well as among the group itself.

Sharing Success Stories: The Ripple Effect of Qlik Luminaries

Once selected, Qlik Luminaries become part of an exclusive network of like-minded individuals who are driving change and shaping the future of data-driven decision-making. They come together monthly for Qlik updates, feedback discussions, and ideation sessions, sharing their experiences and insights with one another.

The group comes together every month for Qlik updates, feedback and ideation sessions, share their experiences and insights. It is a close knit group with enthusiastic individuals.

Participation in this program is highly coveted, and we receive overwhelmingly positive feedback from participants, many of whom return year after year. Some have even been part of the program for as long as nine years, a testament to the enduring value and impact of this community.

The impact of Qlik Luminaries is evident across the ecosystem- and beyond, through their work in activities such as:

  • Speaking on Qlik Connect mainstage and breakout sessions
  • Leading user group Meetups around the globe
  • Providing product feedback and co-creation insight to Qlik R&D teams
  • Sharing the Qlik story through blogs and social media content

Hear directly here from Luminaries on why they find the program.

Shaping the Future of Data: A Collaborative Journey

At Qlik, we are proud to foster a vibrant community of data champions through our Luminary Program. These individuals are more than just customers – they are true advocates who are driving real, measurable change and inspiring others to do the same.

Together, we are shaping the future of data-driven decision-making and empowering organizations to unlock the full potential of their data.

It’s a collaborative journey, where we learn from one another and push the boundaries of what’s possible with data. Through the Luminary Program, we are building a legacy of knowledge-sharing, innovation, and transformation that will continue to inspire generations to come.

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Other stories

How Do You Live Your Life?

Someone asked me a while ago: “How do you live your life?” It was such a simple question, but a powerful one. Most of us have a sense of the values that guide us, but saying them out loud, really owning them, is something quite different.

Slow & Steady not Built for Buzz

Advocacy marketers need a media mindset. Your customers are exciting, high-profile names, and the process of creating their advocacy story is the real marketing gold. Ditch the caution and start giving these stories the promotion they deserve.