The image shows the inEvidence logo with the text "InEvidence" in bold black letters, accompanied by the tagline "customer storytellers" in smaller black letters beneath it.

Hybrid

We know how much work goes into securing an interview with a customer advocate, so why not get as much value as possible from that interview by combining formats.

Whether its incorporating short video clips in your written story PDF, or giving viewers the option to click on a quote on your company webpage to hear the customer’s own words. By combining formats to create a hybrid story, you add impact and get more value from your customer interview.

WRITTEN

VIDEO

VISUAL

HYBRID

COMBINED

ANIMATION

eBooks / iPDF

A series of presentation slides in a grid layout. Titles include "WebexOne Behind the Scenes," "Requirements for a successful event," and "Selecting an events management platform." Colors are primarily black, white, purple, and red.

Event Recap

Written from interviews and event content. The artwork is deliberately bold with a strong use of typography.

Detail

20 pages | Event summary | Iconography | Typography | Bold visuals

…

A set of brochures on a light purple background. The central brochure features a person in a VR headset with "EY client reference program" text. The brochure on the right shows a close-up of a blue eye. The leftmost brochure is partially visible.

Program Brochure

A customer approach document with strong brand visuals and photography to support advocacy pipeline and recruitment.

Detail

7 pages | Landscape | 16x9 | Digital format | Stock photography | Creative visuals | Strong typography

…

Stacked presentation slides displayed on a screen. The top slide reads "Sustainable Future" and features a landscape with solar panels and farmland. Other slides mention traffic flow, 97% savings, and traceability, all branded with the Fujitsu logo.

Sustainability Stories

A combination of 8 sustainability customer stories with interactivity, navigation and links to detailed case studies.

Detail

16x9 | Landscape | Stong imagery | Interactive | Navigation | Story links

Snapshot

A tablet displaying a webpage titled "Netherlands Coastguard Depends on TPE331 Engines for North Sea Missions" with text and images. It includes technical details and a Honeywell logo on a light blue background.

Netherlands Coastguard

Highlighting the customer story, designed in US letter format and incorporating interactive elements and links to customer content.

Detail

Digital format | Landscape | US letter | Interactive content | PDF

…

Image of a smartphone displaying a webpage about Aruba's Wi-Fi infrastructure for VIPARIS. It features a quote from an Aruba spokesperson and details on requirements and benefits. The page has a modern, professional design with images and text.

Viparis

A detailed interactive summary, originally a local language case study, translated to English and condensed.

Detail

Digital format | Landscape | 16x9 | Interactive content | PDF

PPT

Two tablets display banking app interfaces against a light yellow background. One tablet shows a hand holding a phone with bank logos, while the other displays a question mark and percentages.

Financial Interactive Slide

Digital PPT with embedded audio, video, visual and animated elements. Interactive touch points allow the user to engage.

Detail

PPT | Slideshow file | Digital format | Landscape | 16x9 | Interactive