Michael Johnson, Sr Cust Reference Manager, Red Hat

Michael Johnson, Sr Cust Reference Manager, Red Hat

23 October 2025
Celebrating Innovators Harnessing Open Source for Social Impact
Program of the Year Academy Award Finalist 2025

When you work in technology for a long time, it’s easy to get lost in the details-the code, the architecture, the speeds and feeds. We celebrate faster processors and more elegant algorithms. But about five years ago, we took a step back and asked a fundamental question: what is the ultimate purpose of all this work? The answer, we decided, wasn’t in the technology itself, but in what it could do for people. This simple realization became the guiding principle for a program we called Innovators in the Open. It wasn’t conceived as a marketing campaign or a product showcase. It was born from a desire to find and amplify the stories that truly matter-the stories of human progress, resilience, and connection, all powered by the collaborative spirit of open source.

Finding a Different Kind of Story

We knew these stories were out there. We saw pockets of incredible work happening in communities all over the world. These weren’t typically the projects that grabbed headlines. They were quieter, more focused, driven by a specific need within a specific community. Our mission with Innovators in the Open was to build a bridge to these communities. We wanted to provide a platform where their work could be seen, understood, and celebrated not for its technical complexity, but for its human impact. We believed that by focusing on the ‘who’ and the ‘why’ behind the technology, we could paint a much richer, more meaningful picture of what innovation really looks like. It’s a messy, beautifully human process, and that’s precisely what we wanted to capture. It’s about collaboration, shared challenges, and the collective drive to build something better, together.

We started with a simple belief: the most profound stories in technology aren’t about the code, but about the lives it changes.

Over the last year, this mission has led us to some truly humbling and inspiring places. We moved beyond the theoretical and into the tangible, documenting how open source principles are being applied to solve some of the most pressing challenges people face. The stories we found were a powerful reminder that behind every line of code is a person with a problem to solve, a life to improve, or a community to serve. These innovators weren’t just building software; they were building hope, safety, and opportunity. Their work gave our program its soul, transforming it from a concept into a living chronicle of human-centric innovation.

From a Lifeline to a Smarter City

One of the most powerful examples we encountered was in the field of mental health support for military veterans. The transition back to civilian life can be incredibly difficult, and tragically, rates of suicide are alarmingly high. We connected with a group that was using AI, built on open source technology, to provide immediate, anonymous support to veterans in crisis. The technology itself is fascinating, but the story isn’t about the AI. It’s about the veteran who, in a moment of despair at 3 a.m., can reach out and find a non-judgmental, ever-present source of support. It’s about creating a safe space for conversation and connection, using technology as a conduit for empathy. This program is a lifeline. It demonstrates how innovation can be directed toward our most vulnerable, offering a beacon of hope in the darkest of times.

In a completely different domain, we saw how similar open principles were enhancing the safety and skill of our future aviators. Pilot training is an incredibly rigorous and high-stakes process. We documented how open source technology is being used to create more adaptive, realistic, and effective training simulations. By allowing a global community of developers and aviation experts to contribute, these training platforms can evolve rapidly, incorporating new data and scenarios to better prepare pilots for the complexities of modern flight. The impact is clear: better-trained pilots mean safer skies for everyone. It’s a story about proficiency, precision, and the peace of mind that comes from knowing that the people in the cockpit are prepared for anything.

From saving a life to simplifying a civic duty, we discovered innovation thrives everywhere, driven by a universal need to solve human problems.

Then we traveled, metaphorically, to the City of Vienna. Like many municipalities worldwide, Vienna is facing a demographic shift-a ‘silver tsunami’ of pending retirements among its civil servants. This created a potential crisis: how do you maintain decades of institutional knowledge and continue to serve citizens effectively? Their solution was an AI-powered chatbot, designed to handle common citizen inquiries. But again, the real story is the human one. This isn’t about replacing people. It’s about augmenting their capabilities. The chatbot frees up human experts to handle the most complex cases, ensuring that their valuable experience is applied where it’s needed most. For citizens, it means faster answers and more accessible government services. For the city, it means resilience and continuity. It’s a forward-thinking solution to a universal civic challenge.

The Ripple Effect of a Shared Story

Telling these stories is only half the mission. The second, and perhaps more important, part of the Innovators in the Open program is to help others follow in the footsteps of these leaders. It’s about creating a ripple effect. When a city manager in another country reads about Vienna’s success, it sparks an idea. When a healthcare non-profit learns about the veteran support program, it sees a new path forward for its own community. The program, and its associated Innovation Awards, are designed to be more than a gallery of past achievements. They are meant to be a blueprint for future action. We break down how these projects were built, the challenges they overcame, and the principles that guided them. We are fostering a community of practice, where knowledge is shared openly and generously. The goal is to demystify innovation and make it more accessible to everyone, everywhere.

Our true measure of success isn’t the stories we tell, but the new stories of innovation that our program inspires others to create.

This is the essence of the open source movement, applied to problem-solving on a global scale. It’s the belief that we are all smarter and more capable together than we are alone. By celebrating these innovators, we are not just giving them a well-deserved moment in the spotlight. We are fueling a cycle of inspiration and action. We are showing the world what’s possible when we lead with empathy, collaborate openly, and focus on the one thing that truly matters: making a positive difference in people’s lives. Five years on, this program has become more than we ever imagined. It’s a testament to the incredible things that happen when you put humanity at the heart of technology.

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Other stories

How Do You Live Your Life?

Someone asked me a while ago: “How do you live your life?” It was such a simple question, but a powerful one. Most of us have a sense of the values that guide us, but saying them out loud, really owning them, is something quite different.

Slow & Steady not Built for Buzz

Advocacy marketers need a media mindset. Your customers are exciting, high-profile names, and the process of creating their advocacy story is the real marketing gold. Ditch the caution and start giving these stories the promotion they deserve.