The image shows the inEvidence logo with the text "InEvidence" in bold black letters, accompanied by the tagline "customer storytellers" in smaller black letters beneath it.

October 2024

inEvidence News

Our latest roundup

In this edition:
Advocacy at Events ~ inEvidence gets a new look ~ Customer XCon ~ inEvidence Labs

We've been busy!

As we move into the last quarter of 2024 (seriously, where has the time gone?!), we’re starting to reflect on the year and are already in full planning mode for 2025. It’s been a turbulent time for the industry, with lots of change and uncertainty, particularly as we navigate the ‘arrival’ of Gen AI and its impact.

BUT. We’ve been busy! 🐝 As we look toward 2025 and even 2026 events, we’ve developed and enhanced our events offering, creating a new recipe for empowering your events with customer advocacy. You might have also spotted we’re sporting a new look these days 😎…with a refreshed website and new content, bursting with ideas and strategies to help enhance your programs. 

Read on to find out more! 

Transform average events into advocacy awesomeness

Picture the scene.

The day of your event is fast approaching. You’re working flat out finding speakers, drumming up attendees and ALL the other things that keep being added to your to-do list.

Whether in person or virtual, events have a unique capacity to bring people together, building relationships and creating unforgettable experiences. Yet, events are nothing without customer advocates and their stories.

For many customer advocacy programs, events are the culmination of a year of prep… and no doubt you’re in the throes of planning for those 2025/26 events already. The in-person, big-bang event can be the perfect opportunity to showcase amazing customers and their stories, and to create new ones…providing you maximise that opportunity!

At inEvidence, we’re event advocacy masters.

Check out our dedicated ‘Advocacy at Events‘ space and view our 21 top tips to optimise advocacy at your next event

A new look

Introducing (drum roll)… The Slider

When does ‘classic’ become ‘old fashioned’? Times move on, change is inevitable. Yet, when is it change for change’s sake? We’re creative. We’re innovative. We’re relevant. And we want our logo to be, too.

The Burger

The hamburger menu icon, characterised by its three horizontal lines, is rounded, synonymous with modern, minimalistic design, plus it’s clean and easily recognisable.

A distinctive icon featuring a green circle with three horizontal dark green lines stacked in the center stands inEvidence, capturing attention.

And what’s better than one burger?  Three!

Enter The Slider!



Read more about the evolution of our brand and how we settled on a logo that tells OUR story!

Join us in Boston

Promotional image for CustomerXCon 2024 featuring illustrations of three people. Text reads: "Join us at CustomerXCon 2024, October 21–23, 2024, Hynes Convention Center, Boston, MA.

Later on this month, you’ll find Robin, Melissa and Swarna over in the Premier Supporter section of CustomerXCon 2024 in Boston.

So if you’re there, come over and say hi, and chat to us about…

🔓Unlocking customer advocacy opportunities at your events
🎨Global content creation; any language, anywhere
🤖Optimising expert craft with AI edge
💪No-nonsense strategy

Discover what’s new with our latest offerings, and let’s discuss the latest challenges and trends driving innovation in our industry.

Meet…inEvidence Labs

We have so much we want to talk about, from what goes into a video edit to top tips for interviewing, the role of AI in the service of creativity, to the importance of brand identity…and everything in between. October is ADHD Awareness month and Creative Services Lead at inEvidence, Verity Shuttleworth, shares her thoughts on the value of keeping accessibility front and centre of mind when creating content. Based on V’s own experience of living with ADHD, there’s lots of practical tips and insightful advice here – all based on personal experience – on how to make your content more accessible and inclusive. For more insights, ideas and strategies to expand your storytelling horizons, check out inEvidence Labs.
A person wearing a red plaid shirt uses a tablet in a sunflower field, the bright blooms creating a vivid backdrop. The sunlight gives a warm glow, highlighting the contrast between technology and nature—a perfect scene for SEO optimization to boost customer advocacy.

Talk to inEvidence

Get in touch to find out how we can help your program

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