work

written

The written word is arguably the most powerful and most influential tool created by humanity.

It connects humans in ways nothing else can; written customer stories act as a solid foundation for a multitude of content creation and storytelling opportunities.

case study

The customer’s story. Their experience of working with you and results achieved

newsletter

The customer’s story adapted for simple inclusion in an internal or external newsletter

oneslider

A single PowerPoint slide summarising the customer’s story

press release

An official statement for the trade, local or national press about a customer deal

written quote

A customer’s quote about their experience of working with you and results achieved

whitepaper

Authoritative report looking at a particular subject in detail, featuring customer evidence

video

Our brains are wired to use the human face as a gathering point for information and authenticity.

As a result, video is rapidly gaining strength as a leading source of trustworthy content that has the ability to flex seamlessly across channels.

5-min video

The customer’s story in detail. Their experience of working with you and results achieved

1-3-min video

Shorter, faster-paced customer story; their experience of working with you and results achieved

30-sec social edit

30-second teaser video used to promote a longer length customer story on social media

360 video

Immersive customer story. Places the viewer at the centre of the customer’s world

voxpops

Voice of the people. Short, spontaneous customer quotes captured on video

event filming

Capturing a customer event, featuring customer interviews, event footage, speaker sessions

visual

Deep within our collective DNA is a powerful response to images and motion.

Every day, social media emphasises and increases the importance of visual content. The clever marketer is increasing their use of visual content.

infographic

Selected elements from the customer’s story, visualised with graphics

moving infographic

Selected elements from the customer’s story, visualised, featuring animated elements

motion graphic

The customer’s story told with a combination of video, images, voiceover and music

animation

The customer’s story told using moving graphics, voiceover and music

social card

Short text and eye-catching image to promote a customer story via social media

Brochure

Text here…

hybrid

Hybrid content embraces and combines multiple formats

Stories become a deeper and richer experience. A slew of new platforms and technologies are allowing us to integrate content types which previously had to be kept separate.

eStory

Immersive, multimedia customer’s story, specifically optimised for mobile devices

iPDF

A customer story, or collection of stories, in dynamic PDF format

snapshot

One-page overview of a customer’s story, including a short video edit

social vcard

Short text and video quote to promote a customer story via social media

combined

Short snacks of customer evidence combine and reinforce each other

Wave after wave of proof; real customer examples that demonstrate a skill and depth far larger than the sum of the parts.

compendium

Collection of single slide overviews of customer stories, grouped by industry, product or geography

credentials

Collection of customer stories demonstrating credibility with a specific industry, product or solution

montage

Collection of customer story clips, grouped by industry, product, solution, event or geography

consultancy

deep expertise, as little as you want and as much as you need

Some say we lead the industry in terms of specialist expertise and experience; with >25years focussing in this space we’re inclined to agree. Think collaboration, ‘extended team’, or ’knowledge base’. Useful when setting up or optimising a programme.

consultancy

Some say we lead the industry in terms of specialist expertise and experience; with >25years focussing in this space we’re inclined to agree. Think collaboration, ‘extended team’, or ’knowledge base’. Useful when setting up or optimising a programme

fulfilment

Finishing a customer story is just the beginning; inEvidence sales and marketing reference helpdesk services get customer evidence to those that need it; helping to close more business and tracking programme ROI along the way.

recruitment

Developing/managing a customer stories pipeline takes dedication and focus, so often gets dropped by fast-moving marketing teams. inEvidence reference recruitment takes away the pain. You stay in control, with a bigger potential story pool.

London

18/12/2018

9:36 pm

Macclesfield

18/12/2018

9:36 pm

Singapore

19/12/2018

5:36 am

Austin

18/12/2018

3:36 pm

San Diego

18/12/2018

2:36 pm