The written word is arguably the most powerful and most influential tool created by humanity
It connects humans in ways nothing else can; written customer stories act as a solid foundation for a multitude of content creation and storytelling opportunities.
Our brains are wired to use the human face as a gathering point for information and authenticity
As a result, video is rapidly gaining strength as a leading source of trustworthy content that has the ability to flex seamlessly across channels.
Deep within our collective DNA is a powerful response to images and motion
Every day, social media emphasises and increases the importance of visual content. The clever marketer is increasing their use of visual content.
Hybrid content embraces and combines multiple formats
Stories become a deeper and richer experience. A slew of new platforms and technologies are allowing us to integrate content types which previously had to be kept separate.
Short snacks of customer evidence combine and reinforce each other
Wave after wave of proof; real customer examples that demonstrate a skill and depth far larger than the sum of the parts.
deep expertise, as little as you want and as much as you need
Some say we lead the industry in terms of specialist expertise and experience; with >25 years focussing in this space we’re inclined to agree. Think collaboration, ‘extended team’, or ’knowledge base’. Useful when setting up or optimising a programme.