London
24/03/2023
4:24 am
The written word is arguably the most powerful and most influential tool created by humanity
It connects humans in ways nothing else can; written customer stories act as a solid foundation for a multitude of content creation and storytelling opportunities.
case study
The customer’s story. Their experience of working with you and results achieved
newsletter
The customer’s story adapted for simple inclusion in an internal or external newsletter
oneslider
A single PowerPoint slide summarising the customer’s story
press release
An official statement for the trade, local or national press about a customer deal
written quote
A customer’s quote about their experience of working with you and results achieved
whitepaper
Authoritative report looking at a particular subject in detail, featuring customer evidence
Our brains are wired to use the human face as a gathering point for information and authenticity
As a result, video is rapidly gaining strength as a leading source of trustworthy content that has the ability to flex seamlessly across channels.
5-min video
The customer’s story in detail. Their experience of working with you and results achieved
1-3-min video
Shorter, faster-paced customer story; their experience of working with you and results achieved
30-sec social edit
30-second teaser video used to promote a longer length customer story on social media
360 video
Immersive customer story. Places the viewer at the centre of the customer’s world
voxpops
Voice of the people. Short, spontaneous customer quotes captured on video
event filming
Capturing a customer event, featuring customer interviews, event footage, speaker sessions
Deep within our collective DNA is a powerful response to images and motion
Every day, social media emphasises and increases the importance of visual content. The clever marketer is increasing their use of visual content.
infographic
Selected elements from the customer’s story, visualised with graphics
moving infographic
Selected elements from the customer’s story, visualised, featuring animated elements
motion graphic
The customer’s story told with a combination of video, images, voiceover and music
animation
The customer’s story told using moving graphics, voiceover and music
social card
Short text and eye-catching image to promote a customer story via social media
Hybrid content embraces and combines multiple formats
Stories become a deeper and richer experience. A slew of new platforms and technologies are allowing us to integrate content types which previously had to be kept separate.
eStory
Immersive, multimedia customer’s story, specifically optimised for mobile devices
iPdf
A customer story, or collection of stories, in dynamic PDF format
snapshot
One-page overview of a customer’s story, including a short video edit
social vcard
Short text and video quote to promote a customer story via social media
Short snacks of customer evidence combine and reinforce each other
Wave after wave of proof; real customer examples that demonstrate a skill and depth far larger than the sum of the parts.
compendium
Collection of single slide overviews of customer stories, grouped by industry, product or geography
credentials
Collection of customer stories demonstrating credibility with a specific industry, product or solution
montage
Collection of customer story clips, grouped by industry, product, solution, event or geography
storybook
Collections of customer stories that you can slice and dice
deep expertise, as little as you want and as much as you need
Some say we lead the industry in terms of specialist expertise and experience; with >25 years focussing in this space we’re inclined to agree. Think collaboration, ‘extended team’, or ’knowledge base’. Useful when setting up or optimising a programme.
consultancy
Some say we lead the industry in terms of specialist expertise and experience; with >25 years focussing in this space we’re inclined to agree. Think collaboration, ‘extended team’, or ’knowledge base’. Useful when setting up or optimising a programme
fulfilment
Finishing a customer story is just the beginning; inEvidence sales and marketing reference helpdesk services get customer evidence to those that need it; helping to close more business and tracking programme ROI along the way
recruitment
Developing/managing a customer stories pipeline takes dedication and focus, so often gets dropped by fast-moving marketing teams. inEvidence reference recruitment takes away the pain. You stay in control, with a bigger potential story pool
London
24/03/2023
4:24 am
Macclesfield
24/03/2023
4:24 am
Singapore
24/03/2023
11:24 am
Austin
23/03/2023
10:24 pm
San Diego
23/03/2023
8:24 pm