Innovation

inEvidence Labs

Insights, ideas and strategies to expand your storytelling horizons.

Spotlight

A person sits at a desk cluttered with cameras, lenses, and photography equipment. They focus on a laptop, surrounded by various lights. A blurred city scene with car headlights is visible in the background.

Mar 13, 2025

I Peter Barton

Controlling the controllables in a distracting world

A group of six women, embodying diverse voices, smile and laugh together in a room with a brick wall and a round mirror. Standing closely, they share a friendly and joyful interaction, breaking barriers as they celebrate their connection. A green plant adds to the vibrant atmosphere.

Mar 7, 2025

I Alex Fernandes

Diverse voices can break barriers

Mar 4, 2025

I Peter Barton

Trolls, goats and storytelling sweet spots

A group of six people gathers around video production equipment inside a large arena, immersed in creating reality content. Surrounded by lighting and camera gear, they focus intently on a central screen, capturing true stories with every shot. The arena seating is visible in the background.

Feb 27, 2025

I Verity Shuttleworth

From Deception to Reality: The Power of True Stories

Two men stand outside, smiling at each other. One wears a hotel uniform with a cap, holding a booklet. The other is in a suit, also holding a booklet. Colorful flags and blurred people are in the background, suggesting a festive atmosphere.

Feb 25, 2025

I Peter Barton

Dial up the smiles, park the cynicism

A large, crowded arena buzzes with excitement as spectators gather to watch an esports event. Multiple screens overhead showcase the thrilling game action. The stadium seating encircles a central stage where teams excel at advocacy and strategy on their computers.

Feb 19, 2025

I Peter Barton

Excelling at Advocacy

Journalists holding microphones conduct a video interview with a man on a large screen. A group of people stands behind him, smiling, showcasing perfect interview etiquette.

Feb 13, 2025

I Peter Barton

Interview etiquette for video calls

A diverse group of 34 people, including men and women, stand together outdoors in front of a building with reflective windows. Celebrating 20 years of excellence in customer advocacy, they are smiling and appear to be posing for a group photo.

Jan 29, 2025

I Kate Hickson

20 years of customer advocacy

A sunlit indoor padel court with a blue and black racket and two padel balls at the center. The court is enclosed by glass walls, with sunlight streaming through and casting grid patterns on the green surface.

Jan 28, 2025

I Peter Barton

The customer interview as an experience

A cloaked figure stands in a misty forest at dusk, contemplating the structure of a wooden sign that reads "The End." The scene is dimly lit, creating an eerie and mysterious atmosphere among the tall, shadowy trees.

Jan 21, 2025

I Peter Barton

Lessons in structure, from the editors of The Traitors

’24 Survey – the year of the great reset

Jan 26, 24

I Robin Hamilton

’24 Survey – the year of the great reset

Analysis of the 2024 Advocate Marketing Global Survey, with key takeaways, market trends and a look at what the future holds.

Jun 17, 22

I inEvidence

AMA USA 2022: The Highlights

If you’ve ever wondered whether going to customer advocacy conferences or meetups is worth it, here are the highlights from Advocate Marketing Academy USA 2022.

Jun 16, 22

I inEvidence

Lessons in Storytelling

Emma Clarke speaks about storytelling as a voiceover, the London underground, and Jennifer Lawrence

Feb 18, 22

I inEvidence

The Advocacy Line

Ever pictured Customer Advocacy as a train line? We did. Mind the Gap!

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