Feb 25, 25

I Peter Barton

Dial up the smiles, park the cynicism

Both business journalism and advocacy storytelling aim to explain often complex topics to a wider audience. But their approach to content gathering is very different.

.

Feb 19, 25

I Peter Barton

Excelling at Advocacy

Twelve committed advocates competing for a $5,000 cash prize in front a live Las Vegas audience, with millions more watching online. Could this be the pinnacle of advocacy?

.

Feb 13, 25

I Peter Barton

Interview etiquette for video calls

Pre-COVID, it would be rare for there to be more than four people on an interview. Today, the average is six. This is not necessarily a good thing.

.

Jan 29, 25

I Kate Hickson

20 years of customer advocacy

Twenty years is a long time in any job. But in the world of customer advocacy – just how much has changed since 2005?

.

Jan 28, 25

I Peter Barton

The customer interview as an experience

Customer advocacy programs are missing a glaring opportunity to create a point of difference.

.

Jan 21, 25

I Peter Barton

Lessons in structure, from the editors of The Traitors

There is no shortage of advice for those looking to start a writing project. For writers of purposeful content, I’d suggest there is one good place to start: the ending.

.

Jan 21, 25

I Elliot McIntosh

A window into new worlds: an insider’s view of video editing

For some, there’s nothing like the experience of an on-site video shoot. For Elliot McIntosh, the most important part of video production – and the real buzz – is in the edit. He tells us why.

.

Jan 14, 25

I Peter Barton

Lessons in reality, from Henry VIII

There are two subjects in a reference story: the customer and the client. The challenge is to make both look good. Today and tomorrow.

.

Dec 18, 24

I inEvidence

Cultivating advocacy in Asia-Pacific

APJ covers a huge area and an even broader diversity of cultures and client expectations. Learn about achieving advocacy success in this remarkable region.

.

Dec 10, 24

I Peter Barton

The value of humans in a GenAI World

In a world awash with AI-generated chaff, it will be up to content creators to demonstrate the value of the human touch.

.

Dec 09, 24

I Jessica Harris

Meet the team: Jessica Harris

Discover what makes our Cape Town correspondent tick: from taking chances in work, to talking to plants.

.

Dec 03, 24

I Peter Barton

Short, Shorter, Shortest

800 words can be reduced to 100, three-minutes of video can be cut to six seconds, but that's only part of the story.

.

Oct 31, 24

I inEvidence

Editorial insights: October 2024

Every month, inEvidence writers virtually travel the globe in pursuit of a good story. Often, it’s the incidental details that elevate them.

.

Oct 31, 24

I Jocelyn Lau

Meet the team: Jocelyn Lau

Learn a little more about the people who make inEvidence what it is, starting with Singapore's own Jocelyn Lau.

.

Oct 17, 24

I Kate Hickson

What is Customer Advocacy?

The customer in the spotlight: just what is customer advocacy and how can you use it to turn your customers into your greatest marketing tool?

.

Oct 07, 24

I inEvidence

inEvidence News Oct ’24

News you can actually use: Advocacy at Events goes live, A New Look, See us at Customer XCon Boston '24. and launching inEvidence Labs

.

Aug 21, 24

I Robin Hamilton

AI-Enhanced Customer Storytelling

The future of tech marketing is human-crafted quality with AI-powered efficiency. Here’s how inEvidence is leaning into AI

.

Aug 16, 24

I Robin Hamilton

The Hamburger

When does ‘classic’ branding become ‘old fashioned’? Explaining the thought process behind the inEvidence brand update

.

Aug 13, 24

I Verity Shuttleworth

Why Accessible Equals Inclusive

When you create and share accessible content, you empower the people you communicate with

.

Aug 12, 24

I inEvidence

10 Top Interviewing Tips

A human and creative approach to the interview experience can capture more unique colour, insight and anecdotes. A list of questions is not enough, yet sticking to a process can create more effective stories

.

Apr 11, 24

I Frank Wood

Anatomy of an Edit

From the inEvidence Edit Suite, a step-by-step guide to building effective customer stories, from script choices to music

.

Apr 09, 24

I Chris Lovett

Leaving Space for Unpredictability

How a recent trip to South Africa reminds us that, with the best storytelling, preparation can take you only so far

.

Mar 19, 24

I Robin Hamilton

When Art Meets Science

Great customer advocacy combines art and science. This AMA Europe ’24 keynote explains why and explores the use of AI as a catalyst for new ways of working.

.

Feb 10, 24

I inEvidence

Periodic Table of Customer Advocacy

The science of storytelling means combining various human elements into the perfect formula for your program. This is our periodic table of storytelling elements.

.