More than 90% of companies say that they need more customers to become advocates. Our dedicated consultants work with clients to successfully encourage customers to support their sales and marketing activities.
With experience of creating more than 5,000 case studies in 27 languages, we tell customer stories in a range of formats – PDF case studies through to infographics, engaging video, animations and mobile optimised content.
When clients’ sales and marketing teams need references – and they need them fast - our team goes to work to find customers who will speak with the press, take a reference call, speak at an event and more. We have handled thousands of requests, helping to close $28m of business per month.
Our team of experienced customer advocacy consultants advise clients on overcoming their individual challenges, ranging from programme set-up to best practice and human-to-human marketing.
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We are a specialist global team of customer reference professionals. We help clients use customer references to close new business, faster.
Social media tools mean brand advocates have a greater reach. Sure, some commentators have more influence than others. Ask yourself, can you afford not to engage? Done properly, you’ll be able to understand the valuable contribution that recommendations make to your business. inEvidence elevates the use of customer references from tactical marketing activities to measurable business tools, directly linked to a company’s growth and financial goals.
My background is pretty varied but my roles have tended to centre on three things: technology, sound and vision and project management. Customer advocacy is my specialism.
For the past 10 years my focus has been on human-to-human marketing; everything customer reference and advocacy shaped. Before that, business-to-business PR and communications.
As a former editor of monthly news-stand IT magazines crying out for great case studies, I’ve since spent more than 20 years as a communications consultant. Much of this work has been in the technology and aerospace sectors.
With 14 years in B2B technology marketing, my inEvidence focus is on turning the big ideas into commercial relationships. I’ve worked on every area of the inEvidence offering, from reference recruitment to programme development.
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